Marketing

Open innovation is key in the digital age, combining internal and external resources to foster collaboration and business growth. This approach not only accelerates innovation, but also expands market opportunities and strengthens partnership networks. Discover effective strategies and tangible benefits of embracing open innovation, from improving competitiveness to driving an inclusive innovation culture.

This article provides a detailed and accessible explanation of what targeting is in the context of marketing. Targeting, or market segmentation, is a fundamental strategy that allows companies to target specific consumer segments with greater precision and effectiveness. In this guide, we break down the concept of point-by-point targeting, examining its different types, such as demographic, geographic, psychographic and behavioral segmentation. We also discuss how to effectively implement targeting strategies to improve the relevance and impact of advertising campaigns, increase conversions and optimize ROI. In addition, we explore current trends and technological innovations in targeting, providing a comprehensive view of how this technique is evolving in the digital age and its critical role in modern marketing success.

This article offers a complete overview of the Mystery Shopper concept, a technique increasingly used in the world of marketing and market research. You will learn how mystery shoppers act like normal customers but with the objective of objectively evaluating the quality of service, customer experience and sales strategies of a company. In addition, we explore how this tool can provide valuable insights about the competition, allowing you to identify strengths and weaknesses in your own business. We delve into Mystery Shopping methodologies, share tips for implementing an effective program and discuss how the findings can be used to improve marketing and sales strategies, ensuring a competitive advantage in the marketplace.

In this article, we unravel the fundamental differences between marketing and advertising, two crucial concepts in the business world. Although often used interchangeably, marketing and advertising have distinct and complementary roles in a company’s strategy. We explore each term in depth, highlighting how they are integrated into the promotion and growth of a business. We delve into how marketing encompasses a broader approach that includes market research, product development, and building customer relationships, while advertising focuses on persuasive communication and promotion of products or services. This article is essential for those seeking to understand the subtleties and practical applications of marketing and advertising, providing insights to improve effectiveness in both areas.

Find out everything you need to know about Google Merchant Center Next in this comprehensive guide. Google Merchant Center is an essential tool for online merchants, and its latest version, “Next”, offers new features and improvements. In this article, we delve into how these updates can benefit your online business by facilitating inventory management, improving the visibility of your products and optimizing your advertising campaigns. Through a detailed analysis, we provide you with information on how to set up and get the most out of Merchant Center Next, including tips to improve your customers’ experience and increase your sales. With practical examples and expert advice, this article is your definitive resource for understanding and leveraging Google’s latest innovations in e-commerce.