The present and future of advertising could well be reduced to two terms: marketing and AI (Artificial Intelligence). In an environment as changing and fast-paced as that of digital marketing, where technologies and tools are constantly evolving, Artificial Intelligence has completely burst in, offering great possibilities in the sector.
Leading marketers have called the emergence of AI the great revolution of the decade. It is predicted that in the following years these systems will continue to be improved and perfected, something that only raises expectations and is reflected in the recent study conducted by
Business Insider
which indicates that 51% of professionals
The marketing industry has already begun to include artificial intelligence tools in its processes.
The automation of certain tasks, the personalization of communications or the possibility of segmenting audiences are just some of the great applications that these tools can offer us, but what exactly is Artificial Intelligence, how can marketing teams apply this new technology and what are the main tools?
What is Artificial Intelligence?
When we talk about Artificial Intelligence we refer to the set of computer systems and programs designed to perform tasks that until now could only be performed by human beings.
A priori this definition may raise some misgivings, but the fact is that AIs are designed to be tools that help us to improve our performanceas indicated by Edu Vivar, co-founder of the digital consulting company Cronuts Digital, “In the short to medium term artificial intelligence will not eliminate jobs, but it will eliminate those professionals who do not use artificial intelligence to improve their productivity.”
How can Marketing teams use Artificial Intelligence?
Although the emergence of artificial intelligence is relatively recent, in recent times many tools have been developed that apply these intelligent systems in different areas of digital marketing. Some of them are:
Video creation:
D-ID
Studio D-ID is a revolutionary platform that allows the creation of customized videos. Its wide range of options includes everything from realistic avatars to more stylized styles, such as caricatures and creative styles. It also offers the possibility of requesting personalized avatars according to the user’s preferences.
The way to use Studio D-ID is extremely simple. Simply describe in text the desired appearance of the avatar and the platform will quickly generate the requested element. Once the avatar is created, you can indicate the dialogue you want the character to say. In a matter of minutes, the platform generates a personalized video in which the avatar moves and gesticulates in perfect synchrony with the text provided.
Like other similar platforms, Studio D-ID follows a freemium model, meaning that it offers basic services for free, but also offers additional options and features available for purchase.
Recently, at Cronuts Digital, we have used this platform with one of our founders, Eduard Vivar, to create a realistic avatar and bring it to life with a specific dialogue. The result was impressive, although we believe it still has room for improvement, as it is still in the development phase. However, we expect that this tool will continue to develop and improve.
Image creation:
Dalle-2
DALL-E 2, developed by OpenAI (the same creators of ChatGPT), is an artificial intelligence system that generates images from text descriptions.
By simply providing a brief description of what you want the tool to generate, DALL-E 2 is able to respond with an image created from scratch based on the indications provided. This system has been trained using an extensive library of artwork and photographs, so it is able to combine concepts, styles and attributes into a single image.
Although in its early stages DALL-E was a free tool, payment is now required to accumulate credits that are used to apply for image creation.
Customer Relationship Management (CRM):
Zoho
As we already know, developing effective customer relationship management (CRM) strategies is of vital importance today in order to build strong customer relationships, optimize business operations and improve overall customer satisfaction. In this sense, Zoho CRM is the perfect ally. This customer relationship management software enables efficient relationship management through the use of artificial intelligence and advanced automation.
Zoho CRM offers a wide range of features that make it easy to manage customer relationships. It allows you to create sales processes, establish processing rules and has omnichannel capabilities, which means you can manage interactions through email, telephony, social networks and customer portals.
In addition, Zoho CRM generates real-time reports and leverages the power of artificial intelligence to deliver accurate predictions. Currently, Zoho CRM offers a variety of plans and rates to suit the needs of different organizations, allowing organizations to choose the option that best fits their requirements and budget.
Copywriting:
GTP Chat
Chat GPT is one of the most useful artificial intelligence tools in the field of copywriting. Its ability to generate coherent text and provide ideas for titles, advertising messages and product descriptions, among other functions, is very useful. In addition, the use of Chat GPT can provide inspiration and references for various approaches to writing, allowing new perspectives to be explored.
Its operation is very simple: as with the other platforms, you provide a text message, either a question or a request, and Chat GPT processes that request to generate a coherent and relevant response in text form.
However, it is important to keep in mind that although Chat GPT is an advanced AI tool that produces really useful results, it is still only a support tool. It cannot replace creativity and human expertise in the copywriting process. The human touch and the ability to understand context remain key elements in creating impactful, quality content.
SEO:
AIPRM for ChatGPT
In addition to the previously mentioned functions, Chat GPT can also become a valuable ally in SEO optimization.AIRPM, an extremely useful extension, is able to optimize the prompts (which are nothing more than the requests made to Chat GPT) that we use in Chat GPT. This saves time by not having to think about exactly what to ask the AI and by refining the indications much more.
AIPRM provides us with a selection of predefined prompts that include the type of text we want Chat GPT to write, the topic, the tone, the style, whether it requires SEO optimization or not, and for what purpose the text will be used, among many other guidelines.
Its use is very simple: first, we must download AIPRM and add the extension to Chrome. Once these steps are completed, we access Chat GPT, where all the available prompts will be displayed, some of which are public, generated by the community that uses Chat GPT, and others that we can save as custom shortcuts. Its use is completely free of charge.
Task automation:
Compose AI
y
SciSpace Copilo
Compose AI is a Google Chrome extension that uses artificial intelligence to assist in writing texts. It provides writing suggestions, grammatical and stylistic corrections, among other useful features, to create quality content.
To use Compose AI, simply install the extension in Google Chrome. After installation, it will automatically integrate with online writing platforms such as Google Docs, WordPress and Gmail. The way Compose AI works is simple: while typing on a supported platform, the extension analyzes the content and offers suggestions in real time. These suggestions include grammatical corrections, stylistic improvements and ideas for developing the text. To accept a suggestion, simply select it and continue typing.
The use of Compose AI saves time, improves the quality of content, encourages creativity and allows customization – a revolution in task automation.
On the other hand, SciSpace Copilot is an AI assistant that facilitates the understanding of scientific literature. It provides explanations of text, mathematics and tables, and allows you to ask questions and get instant answers. This wizard simplifies technical language, helps to deepen learning and is able to interpret equations and tables in PDF documents. It also allows you to interact with more than 13 languages and to save items in your personal collection for easy access in the future.
Copilot, like Compose AI, is another revolutionary assistant that is transforming the way we optimize our time and perform routine tasks more efficiently.
Presentations:
Slides.AI
Slides.AI is a great tool that allows you to transform any text into visually appealing slides, saving you hours of time and effort.
To start using it, simply download the extension to your browser. Once installed, you can access the “Create” function, where you can type the text you want to convert into slides (with a free limit of 2500 characters) and select the number of slides you want to generate (up to 5 free). From there, the tool takes over the whole process, adding relevant images that can also be changed and rearranging the text to fit the number of slides selected.
Channel management:
Metricool
Metricool is a complete digital marketing and social media platform that offers the possibility to manage, analyze and improve online presence. With this tool, it is possible to carry out the monitoring and analysis of the main social networks, such as Instagram, Facebook, Twitter, LinkedIn and YouTube.
One of the outstanding features of Metricool is that it becomes one of the first social network management platforms to offer artificial intelligence even in its free plan. It allows (at no cost, except for its use in Linkedin, for which you have to opt for a payment plan of 10 euros per month) to manage social networks and plan publications on different platforms.
