Digital services

Social listening

Social Listening is a tool that allows you to listen to what people are talking about your brand, product or service online. This tool is useful to better understand your audience, identify sales opportunities and improve your marketing strategy.

By knowing your customers’ opinions and needs, you will be able to adjust your strategies and improve the quality of your products or services to meet their expectations. This will allow you to increase customer satisfaction, generate more sales and improve your digital presence. By using Social Listening effectively, you will be able to maximize business opportunities and turn your prospects into loyal and satisfied customers.

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PROCESS.
Social listening

1. Definition of objectives

Defining objectives is a fundamental part of the social listening process. It is important for the company to establish clear objectives and goals to identify opportunities and threats in their market, and to understand what their customers are saying about them on social networks. Objectives should be specific, measurable, achievable, relevant and time-bound. This will help define the social listening strategy and establish key metrics to measure success.

Tool selection

It is important to select the right tools to collect relevant information about the brand and customers on social networks. The tools may vary according to the company's objectives and goals, but in general, they should enable real-time social media data collection, analysis and management. Some popular tools include Hootsuite, Brandwatch, Sprout Social and Buffer. It is important to select the tools that best suit the specific needs of the company and that can provide the necessary information to achieve the established objectives.

3. Monitoring

Social media monitoring is essential to identify trends, opinions and comments related to the brand and products. Real-time monitoring helps companies understand how customers perceive the brand, which aspects they like and dislike. Monitoring also helps to detect potential problems and respond quickly and effectively. Social media monitoring tools can help a company stay on top of the online conversation and make informed decisions accordingly.

4. Analysis

Analysis of the data collected is a critical step in the social listening process. The company must analyze the data to identify patterns and trends, and determine the areas of greatest interest and concern to customers. This will help the company develop effective solutions to address problems and improve customer satisfaction. Social media analysis tools can help a company identify trends and develop a sound strategy to respond to market needs and demands.

5. Response

It is important to respond to user comments and feedback in a timely manner. Fast and effective response is essential to maintain brand reputation and build customer loyalty. Responses should be carefully considered and tailored to the client's needs and expectations. In addition, it is important to ensure that all responses are consistent with the brand's voice and image.

6. Evaluation

The evaluation of the social listening process is essential to identify areas for improvement and make the necessary adjustments to achieve the established objectives. The company should evaluate the performance of the social listening process based on the metrics established to measure success. It is important to review the analysis reports and evaluate how the changes made have affected overall performance. The assessment also helps identify areas where improvements are needed and allows the company to adjust the social listening strategy to improve customer satisfaction and achieve long-term goals.

FAQS.
Social listening

What is social listening?

Social listening is the process of monitoring and analyzing online conversations that occur on social networks about a specific brand, product or topic. The objective of social listening is to understand the perception of the brand online, analyze user sentiment and evaluate customer satisfaction. It also allows to identify market opportunities and improve decision making.

How can social listening help me?

Social listening can help you better understand the perception of your brand online, allowing you to make informed decisions to improve your marketing strategy. It can also help you identify market opportunities and spot potential problems before they become a reputation crisis. In addition, social listening can help you improve customer satisfaction and build customer loyalty.

What social listening tools are available?

There are many social listening tools available on the market, such as Hootsuite, Brandwatch, Mention, Sprout Social and others. Each tool offers different functions and features, such as monitoring brand mentions, analyzing sentiment, identifying trends and patterns, among others. It is important to select the right social listening tool according to your specific needs and objectives.

How can the success of social listening be measured?

The success of social listening can be measured by tracking key metrics such as volume of brand mentions, user sentiment, interaction rate, reach and ROI. These metrics can help you evaluate the impact of your social listening strategy and make adjustments as needed.

How can social listening be applied to my business?

Social listening can be applied to any business that wants to better understand the perception of its brand online and improve customer satisfaction. You can use social listening to monitor online conversations about your brand, identify market opportunities, detect potential problems and improve your marketing strategy.

How can social listening be used to improve my brand?

Social listening can help you improve your brand in several ways, such as detecting and solving customer service issues, identifying opportunities for product or service innovation, measuring customer satisfaction and adapting your marketing strategy to your customers’ needs. You can also use social listening to detect and resolve reputational crises before they become a major problem.

How can social listening be used to identify market opportunities?

Social listening can help you identify market opportunities by analyzing online conversations and spotting emerging trends in your industry. You can use social listening to analyze your customers’ needs and adapt your product or service offerings to their needs. You can also identify opportunities to improve your marketing strategy and outperform the competition.

How can social listening be used to improve customer satisfaction?

Social listening can help you improve customer satisfaction by detecting and resolving customer service issues before they become a reputation crisis. You can also use social listening to measure customer satisfaction and adapt your offer.

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SOLUTIONS.
DIGITAL

DIGITAL PARTNER

Minimum mandatory compliance period of 6 months*. Separate new website.

STARTER KIT

1.300€ /month

25 h / month

Digital strategy: Definition of the marketing plan
Paid Media: 2-channel management and strategy
Social Networks: Strategy and management of 1 social network
Content marketing: 2 posts per month
Web maintenance and technical SEO: Basic
Digital Analytics: Technical Implementation
Dashboard: Definition of KPIs and measurement plan
Email Marketing: 1 monthly mailing
Dedicated Slack channel
Monthly follow-up call
Monthly Reporting

New website from: 2.500€.

GROWTH KIT

2.000€ /month

40 h / month

Digital strategy: Definition of the marketing plan
Video editing: 2 videos per month on stock or raw material provided by the client.
Paid Media: Management and strategy of all channels
Social Networks: Strategy and management of 3 social networks
Content marketing: 2 posts per month
Web Maintenance and Technical SEO: Advanced
Digital Analytics: Technical Implementation
Dashboard: Definition of KPIs and measurement plan
Email Marketing: Automations and up to 3 monthly mailings
Dedicated Slack channel
Monthly follow-up call
Monthly Reporting

New Web from: 1.700€.

ROCKET KIT

2.900€ /month

60 h / month

Digital strategy: Definition of the marketing plan
Video production and editing: 2 videos per month with the possibility of in house recording and generation of pieces for networks and paid
Paid Media: Management and strategy of all channels
Social Networks: Strategy and management of 4 social networks
Design: Creation of creativities and ad hoc designs.
Content marketing: 4 posts per month
Web maintenance and technical SEO: Premium
Digital Analytics: Technical Implementation
Dashboard: Definition of KPIs and measurement plan
Email Marketing: Automations and unlimited sendings
Dedicated Slack channel
Monthly follow-up call
Monthly Reporting

New website from: 1.000€.

*The licenses of the digital tools established in the technology stack and the investment in Paid Media are not included in these fees and must be covered directly by the client.

On demand

Get a customized quote for your digital project.

Our team will make sure to offer you a tailor-made solution that fits your needs and budget.

Formation of companies

Each company is at a unique level of digital maturity. That’s why we offer a specific training plan for your company.

See categories and programs

Transformation: leadership and mindset change programs at the corporate level.
Specialization: training in verticals such as growth marketing, big data and artificial intelligence, coding or Salesforce.
Data: programs for data management or data analysts.
New Talent: training designed to attract and train the best digital talent.
Innovation: programs on agile methodologies, incubation and acceleration of startups

100% practical workshops in which the teams face first-hand the use of tools, platforms and problems that must be solved with solvency and skill, applying the knowledge acquired.

DIGITAL PARTNER

Looking to improve your online visibility, increase your customer base or boost your sales? Each of our plans is designed to offer you customized solutions and innovative and effective digital marketing strategies.

35h

STARTER

1,500/month

50h

GROWTH

2,000/month

65h

ROCKET

2,500/month

All plans include:

On Demand

Get a customized quote for your digital project.

Our team will make sure to offer you a tailor-made solution that fits your needs and budget.

Training for companies

Each company is at a unique level of digital maturity. That’s why we offer a specific training plan for your company.

See categories and programs

Transformation: leadership and mindset change programs at the corporate level.
Specialization: training in verticals such as growth marketing, big data and artificial intelligence, coding or Salesforce.
Data: programs for data management or data analysts.
New Talent: training designed to attract and train the best digital talent.
Innovation: programs on agile methodologies, incubation and acceleration of startups

100% practical workshops in which the teams face first-hand the use of tools, platforms and problems that must be solved with solvency and skill, applying the knowledge acquired.