The web is the most general element within digital marketing, since from there we can carry out different actions.
The SEO is one of the most used strategies in digital marketing, since it is a series of actions that are carried out with the intention of positioning the website of our company in the top positions of the search results on the Internet. SEO is the optimization for search engines, such as Google.
This is where local SEO comes into play. This allows you to optimize your website and business listing on Google My Business. This way, you will appear higher in the results when someone is looking for your services near you.
In addition, it allows you to position yourself in Google and Google Maps.
SEO Local are the Google Maps tabs that appear when we use the search engine or the Google Maps tool in the search results. It is local because it is the card that locates our business in a specific postal address.
The cards have relevant information of our company because in them we can make known our services, contact, schedule and even put the link to our website.
It is increasingly important to work on Local SEO, since, when searching on Google, one of the first results that appear are the Google Maps tabs, even above the organic SEO results.
Benefits of LOCAL SEO for your business
Positioning your business among the first results of Google is more than feasible.
All
marketing strategy
is aimed at acquiring new customers. The different actions we carry out help us to gain visibility on the Internet and to be known by our target audience so that they can later become customers. Local SEO is one more way to make ourselves known on the Internet.
1) Increase your web site traffic
Thanks to local SEO you can increase the traffic to your website and get more visibility.
If you are among the first results you are more likely that someone will discover your services.
2) Fast positioning
The positioning of the Google My Business
Google My Business
is very fast. Once we start working on them and put the right keywords, in a short time we will be able to appear in searches related to our services.
3) Visibility
Local SEO is one more way of appearing on the Internet and offers us great visibility on Google.
4) Ease of contact
One of the great advantages of Local SEO is the ease with which users can contact us. Thanks to the call button, there is no need to enter the file to find the contact details, you can call us with just one click.
5) Location
Mainly for physical businesses, those to which customers have to go in person, working Local SEO brings an additional benefit, as it includes the business address. In addition, when we do a search, we are usually shown the related businesses that are closest to us.
6) Helps you to be more competitive
If you do local SEO you have the possibility of appearing in related searches, even when someone is searching for your competition.
Today’s consumers have a shorter attention span so it is vital that you show up first.
7) Builds community
Being among the first results of Google not only helps you to be more competitive, but also allows you to build community with your closest environment.
There may be a business in a sector related to yours and you can make a collaboration in the form of promotion.
Having greater visibility also increases your chances that customers or neighbors will be able to interact with you on social media posts.
8) Get recurring customers
Thanks to local SEO you can attract customers from abroad, even if they are just passing through.
But when you get local customers who live in your municipality, if you offer them a good product or service, they are likely to repeat.
9) Tendency towards proximity
Consumers are increasingly in favor of the local economy, which is why they are turning more and more to local businesses.
You can use this trend to boost your business. To do this, the first thing is to be visible and that when someone in your area searches on the Internet you appear among the first results.
10) Convey more confidence to your potential customers.
When you search for a product or service on the Internet you probably only look at the first 5 or 6 results.
Just by being higher up your brand conveys more confidence.
11) You can appear on the local map
By clicking on a Google result, the user can see additional information such as hours, category, user questions and busiest times.
If you appear here you have a much better chance of attracting new customers.
12) Getting more reviews on the business card
They help positioning in an indirect way, users read them very carefully before making a decision.
They are usually filtered by negative reviews to see how the owner or company responds, so it is vital that you respond to all of them, both positive and negative.
13) Reduces advertising costs
When you are among the first results, you can reduce the investment in advertising, that is to say, you will have less fixed costs each month.
Google is the biggest showcase in the world, and if you don’t show up when someone needs your services, it’s as if your company doesn’t exist.
However, if you have a well-worked local SEO you will be well positioned and you will attract new customers on a recurring basis.
In short, local SEO is more profitable and generates a higher return on investment in the long term when compared to advertising, whether digital or traditional.
14) Attracts customers about to make a decision
One of the biggest advantages of SEO is that you can attract users who are at any point in the buying process.
Before hiring a professional or purchasing a product, many people do research to compare features, prices and so on.
If you are positioned correctly you can appear in all phases of the buying process and get that person who was in the research phase to end up choosing your product / service.
15) Mobile devices to power
With the rise of smartphones we are seeing more and more traffic coming from mobile devices.
One of the most important factors of local SEO is the proximity of the user to your establishment.
That is why if you optimize the positioning of your website and Google My Business listing you are more likely to attract new customers from mobile.
