With the boom in cryptocurrencies, the rise of metaverse investing and NFTs, the term web 3.0 is starting to be bandied about more and more. But whathat exactly is Web 3.0.
Web 3.0. is a possible future version of the internet based on blockchain technology and decentralization. The trick is that in order to access the web 3.0. It will no longer be necessary to do so through services mediated by Google, Meta or Apple. The users themselves will govern the different sections of the Internet.
We have moved on from Web 1.0. in which the user could only read content without interacting with it through webs designed in HTML, where communication was unidirectional. We are now in web 2.0 where the web has been taken over by social networks that are characterized by interactive reading and writing and it is not necessary to be a developer to participate in the content creation process. Youtube, Facebook, Flickr, Instagram, Twitter and other social networks are just a few examples of Web 2.0 applications. which are built on HTML5, CSS3 and Javascript frameworks.
Web 3.0. defined by read-write-run, Web 3.0 developers rarely create and deploy applications that run on a single server or store data in a single database (usually hosted and managed by a single server).r a single cloud provider).
Network participants (developers) are rewarded for providing the highest quality services to establish a stable and secure decentralized network.
Decentralized social networks
Reddit, for example, is attempting to make inroads into Web 3.0 by designing a mechanism to employ cryptocurrency tokens to allow users to essentially control parts of the communities on the site in which they participate. The concept is that users would use “community points,” which they would earn by posting on a specific subreddit. The user then makes points based on how many users vote for or against a particular publication. (It’s simply a blockchain version of Reddit Karma).
There are several decentralized social networks, but they are not famous. The fact is that the top fintech companies are not at all interested in being known. Imagine if instead of earning likes you could earn attention tokens that could be exchanged on an exchange?
- Facebook – Minds, Diaspora, MeWe
- YouTube – Minds, LBRY, D.Tube, PeerTube
- Reddit – Aether
- Twitter – Mastodon
- Instagram – Karma (Mobile-only app)
- WhatsApp – Signal
Decentralized cloud storage
Filecoin, is a project that aims toremunerate users who provide cloud storage using their token. However, if we compare it with Google Drive, which has a much better user experience, as of today it is very complicated that Filecoin will end up dominating the cloud storage market.
https://filecoin.io/
Decentralized 5G technology
Helium is a project that aims to decentralize 5G. That is, by making 5G technology available to the network so that devices with IoT technology can connect to the network. Users who wish to participate can do so via hotspots or routers and will be rewarded with the corresponding token.
https://www.helium.com/
Metaverses or decentralized gaming platforms
In the same sense, we have centralized metaverses such as the gaming platform Roblox, where we have already covered some Nike’s advertising actions. See our related post on examples of advertising in the metaverse.
And on the other hand, decentralized metaverse projects such as Decentraland or The Sandbox.
Many companies ask us how they can get exposure within the decentralized web. There are many companies that are taking the initiative in this regard, and various ways of doing so. In this video we explain them all:
Our point of view
On a personal level, we are not maximalists of decentralization; we believe that it will be the users themselves who will decide if they prefer to pay for intermediaries when it comes to consuming certain products or services. The reality is that decentralization is not all benefits. No customer service number to contact, no censorship, etc.
How to get started with web 3.0
Here are the steps you should follow to get started in the Web 3.0 adventure.
- Create a wallet on Coinbase, Metamask or Rainbow. This article explains everything beginners should know.
- Create an ENS domain. Ethereum Name Service (ENS), the “GoDaddy” of Web3, is a naming system based on the Ethereum blockchain. With open, distributed and extensible features, the job of ENS is to map human-readable names such as ‘john. eth ‘to machine-readable identifiers, such as Ethereum addresses / cryptocurrencies, content hashes and metadata. Basically, it’s pretty much your email address / Web3 username. Instead of listing my superlong Ethereum address, I can use my ENS, eduardvivar.eth
- Buy cryptocurrencies in any exchange.
- Explore, buy and create an NFT on one of the most popular NFT marketplaces: OpenSea, Foundation, Rarible.
- Join and contribute to a DAO.
Resources to train you in relation to web 3.0.
- A16z Crypto Startup School
- UC Berkeley’s Spring 2021 Blockchain Fundamental Course
- MIT 15.S12 Introduction to Blockchain & Money
- Learn to Code Blockchain DApps By Building Simple Games
- Stanford Open Source class on Crypto and Blockchain
- The Complete Guide to Full Stack Solana Development with React, Anchor, Rust, and Phantom
- The Complete Guide to Full Stack Ethereum Development
- Intro to Web3 & Crypto by Adventure Time
- MIT Course – Cryptocurrency Engineering and Design
