Agencia Meta Ads Madrid B2B mid-market. Cronuts.digital opera Madrid en modelo híbrido remoto + sprints presenciales. Meta Ads especializada B2B: Facebook + Instagram + Marketplace + CAPI server-side + custom audiences + Advantage+ ML-driven + closed-loop CRM.
Servicio Agencia Meta Ads Madrid · qué incluye
- Audit + RFP Meta Business Manager · current account + ad accounts + pixel + CAPI status.
- Setup Meta CAPI · server-side conversion API + event dedup + EMQ optimization.
- Facebook + Instagram Ads · feed + stories + reels + carousel + collection.
- Advantage+ campaigns · ML-driven Meta Sales (PMax equivalente Meta).
- Custom audiences · website retargeting + customer match + lookalikes Won deals.
- Closed-loop CRM · CAPI events → revenue attribution + multi-touch.
Por qué Meta Ads B2B mid-market 2026
- Reach 3.000M+ usuarios cross-platform · audiencia profesional + decisor presente Facebook/Instagram.
- Retargeting CRM-driven · 6-12x ROAS warm audiences Won deals lookalikes.
- Cost CPM 8-25€ B2B España · más económico LinkedIn (30-60€ CPM B2B mid-market premium).
- Reach off-LinkedIn audiences · CMO/founder consume Instagram + Facebook personal.
- Video + visual storytelling · case studies + thought leadership formats nativos.
Meta CAPI mandatory B2B 2026
- iOS 14.5 ATT · 60-80% iOS users opt-out app tracking. Pixel-only destruye attribution.
- Ad blockers 35-45% B2B tech audience.
- Recovery 25-40% conversions · CAPI vs pixel-only baseline.
- EMQ >8/10 target · email + phone hashed + fbp/fbc + external ID + IP/UA.
- Ver detalle · Meta CAPI glossary.
Audience targeting B2B Meta
- Custom audiences · Won deals customer list + website retargeting + video viewers 50%+.
- Lookalikes · 1-3% lookalikes Won deals España + LATAM.
- Job titles B2B · «CMO», «VP Marketing», «Marketing Director», «Founder».
- Industries · Software, Marketing, B2B Services + custom mappings.
- Detailed targeting · LinkedIn → Meta Audiences via Hashed emails matching.
- Advantage+ audience · ML expansion automática.
Benchmarks Meta Ads B2B España 2026
- CPM · 8-25€ B2B audiences.
- CPC · 0.50-2.50€.
- CPL · 25-80€ Lead Ads B2B mid-market.
- ROAS · 1.5-3x (multi-touch attribution real).
- Min daily budget · 20-50€/día campaign.
- Min monthly viable · 1.500-3.000€/mes signal aprendizaje.
Precios transparentes
- Fee management Meta Ads · 1.500-5.000€/mes según spend.
- Setup CAPI server-side · 4.500-12.000€ proyecto.
- Audit puntual · 3.500-7.500€.
- Paid spend · 1.500-15.000€/mes mid-market.
- Cuenta propiedad cliente · NO white-label.
FAQ Meta Ads Madrid
¿Meta Ads vale B2B?
Sí pero como canal complementario, no primary. Multi-channel: Google BOFU intent + LinkedIn TOFU interest + Meta retargeting + awareness off-LinkedIn audiences. Meta B2B mid-market split 10-15% del paid budget.
¿CAPI necesario B2B?
Sí mandatory. iOS 14.5 ATT + ad blockers destruyen 25-40% pixel-only. CAPI recovery 25-40% conversions. ROI obvio: setup 4.5-12K€ one-off vs paid spend 1.5-15K€/mes. Ver CAPI detail.
¿Advantage+ o campaigns manuales?
Híbrido. Advantage+ Sales para volume conversion >30/mes con CAPI data. Manual campaigns para test creatives + audiences específicas + control granular. ML necesita signal data tight para optimize.
¿Budget mínimo Meta Ads B2B?
1.500-3.000€/mes mínimo viable para signal aprendizaje. <1.500€/mes ML data insuficiente. Combinable LinkedIn + Google Ads para amplificación multi-channel.
¿Meta Ads B2B Madrid sin CAPI? Diagnóstico digital gratuito →
