Consultor Paid Media Madrid · senior accountability B2B mid-market. Cronuts.digital opera Madrid en modelo híbrido remoto + sprints presenciales. Stack Google Ads + Meta + LinkedIn + TikTok integrado con closed-loop CRM (HubSpot/Salesforce) + server-side GTM + multi-touch attribution.
Servicio Consultor Paid Media Madrid · qué incluye
- Stack audit + RFP · current spend assessment + channel mix recommendations.
- Google Ads · Search + Performance Max + Demand Gen + YouTube. Smart Bidding + audiences B2B.
- Meta Ads · Facebook + Instagram + Marketplace. CAPI server-side + custom audiences.
- LinkedIn Ads · matched audiences + retargeting + conversation ads + thought leadership.
- TikTok Ads · B2B niche awareness + retargeting.
- Closed-loop CRM · HubSpot/Salesforce sync + revenue attribution + multi-touch.
- Server-side GTM · data recovery 25-40% post-cookie deprecation.
Por qué Paid Media B2B mid-market 2026
- SEO/GEO timeline 6-12m. Paid Media genera pipeline qualified inmediato.
- Multi-channel mandatory. Google BOFU intent + LinkedIn TOFU interest + Meta retargeting.
- Closed-loop CRM mandatory. Optimization sobre revenue real, no leads vanity.
- Server-side tracking. ITP + ad blockers destruyen 25-40% del attribution sin sGTM.
- EU AI Act + Privacy Sandbox. Consent Mode v2 + first-party data mandatory.
Budget allocation B2B mid-market canónico
- Google Ads · 50-60% (BOFU intent capture).
- LinkedIn Ads · 25-35% (TOFU interest + ABM).
- Meta Ads · 10-15% (retargeting + brand awareness).
- TikTok Ads · 0-5% (B2B niches + experimentation).
- Budget mínimo viable · 6-15K€/mes paid spend mid-market.
Metodología cronuts.digital paid media
- Discovery + audit · 2 semanas. Current spend + benchmarks + channel gap.
- Strategy + budget allocation · 2 semanas. Channel mix + funnel mapping + ICP audiences.
- Setup tracking infrastructure · 3-4 semanas. sGTM + Consent Mode v2 + closed-loop CRM.
- Launch campaigns · 2 semanas. Multi-channel synchronous launch.
- Optimization ongoing · sprints quincenales. Bid + creative + audience + landing iteration.
Resultados típicos paid media B2B
- +25-40% conversion attribution recovery · sGTM data recovery.
- 3-5x ROAS · paid media B2B mid-market closed-loop.
- Payback 4-7 meses · según ACV + funnel maturity.
- CAC reduction 30-50% · channel reallocation data-driven.
Precios transparentes
- Hora consultoría senior · 150-250€/h.
- Audit puntual + strategy · 4.500-12.000€.
- Retainer integrado mid-market · 2.500-5.000€/mes.
- Retainer enterprise integrado · 5.500-8.500€/mes.
- Paid spend separado · 6-15K€/mes mid-market typical.
FAQ Paid Media Madrid
¿LinkedIn Ads o Google Ads B2B mid-market?
Multi-channel mandatory. Google Ads BOFU intent capture + LinkedIn TOFU interest. Mid-market split 50-60% Google + 25-35% LinkedIn + 10-15% Meta retargeting. Ver comparativa LinkedIn vs Google Ads B2B.
¿Server-side GTM necesario?
Sí B2B mid-market >500K€ ARR. ITP + ad blockers + GDPR consent destruyen 25-40% del attribution. ROI obvio: 30-80€/mes infra vs 25-40% data recovery. Payback 1 semana. Ver atribución multi-touch.
¿Budget mínimo paid media B2B?
6-15K€/mes paid spend mid-market typical. Sub-3K€/mes paid spend ROI difícil cross-channel. Combinable con SEO/GEO + content engine para amplificación.
¿Paid media B2B Madrid sin closed-loop? Diagnóstico digital gratuito →