Before we begin to explain our tips on how to adopt growth-enhancing measures and adapt your leadership, you need to know how to identify “quick wins” obtained thanks to specific business opportunities and not confuse them with sustained growth over time thanks to following an established method within the organization.
At Cronuts Digital, we have created the following tips designed to modulate your leadership style and create an environment that promotes growth within the company.
5 Tips to promote sustainable growth of digital channels within your organization
1. Embrace the chaos
Revenue planning, annual forecast approval, and cost estimation are essential components of traditional business management, where order and regularity are prioritized. Companies strive to allocate resources efficiently, aiming for predictable revenue and expense fluctuations to satisfy shareholders. This structured approach provides a sense of control and stability, ensuring operations run smoothly.
However, for companies focused on achieving rapid growth, efficiency often takes a back seat to speed. Traditional methods, with their emphasis on predictability, must give way to a more fluid approach marked by chaos, uncertainty, and iteration. Business schools may frown upon this shift, but the reality of today’s fast-paced market requires managers to adapt, embrace trial and error, and learn from mistakes rather than fearing them. In this context, success comes from learning through failure and iterating quickly based on outcomes.
Managers must balance data analysis with intuition and empathy. Growth requires understanding not just quantitative metrics but also qualitative feedback from customers. By applying a systematic approach—predict, test, optimize, and iterate—companies can continuously refine their strategies. Growth in digital channels is not random but rather a cycle of experimentation and learning, where customer feedback and market response guide decisions, fostering sustained development.
Finding ways to quantify and measure qualitative feedback as a team helps keep a steady pulse of growth. In short, we like to summarize growth in the following formula:
Growth = Predict + Test + Optimize + Iterate.
2. “Right now” is your premise
Being reactive and fast to address new market needs is highly rewarded, as demonstrated by one of our clients, a reputable law firm in Barcelona. After adopting a flexible and agile management approach, the firm began to benefit from regulatory changes by swiftly adapting its services in line with new regulations. A recent example in Spain involved rulings allowing individuals to recover taxes unduly collected, specifically the excess IRPF paid when receiving maternity pensions. The firm’s ability to adjust immediately resulted in measurable success.
On the same day the ruling was announced, the firm identified all affected mothers and fathers in their database through efficient data management. A communication campaign was launched within hours, including emails to the identified segment, targeted social media ads aimed at women who had given birth in the past four years, and the publication of an informative landing page and news post on the firm’s website. These efforts were followed by coordinated sales calls in the following days, resulting in a 7% increase in the firm’s conversion rate that month.
The key to this success lay in the firm’s ability to quickly adapt and communicate their services to the affected segment. This agility is often discussed in Growth Hacking literature, such as Ryan Holiday’s “Growth Hacker Marketing.” The rapid execution of these actions couldn’t have been achieved through traditional approval processes. The firm’s shift to a more agile model not only increased their revenue but also positioned them ahead of competitors, ensuring long-term sustainable growth.
3. Fast and acceptable is better than perfect. “Good enough is the new perfection”
Speed is often more important than having a perfectly run organization, especially in today’s fast-paced market. The need to quickly adapt products, services, and communications means that offerings may not always be in their most polished form. This is where the concept of the Minimum Viable Product (MVP) comes in, as introduced in Eric Ries’ “The Lean Start-Up.” An MVP allows companies to release a prototype, gather market feedback, and adjust based on customer interactions and input.
In an environment of constant change and uncertainty, it’s inefficient to spend resources perfecting a product or service before launching it. By the time it reaches the market, competitors may have already taken the lead. A prime example is one of our clients, who had no precedent for the service they were offering. After a quick meeting, they set a fixed price for handling tax recovery claims, covering judicial instances up to a certain level. The urgency of the situation meant they had to act fast, even though the price may not have been the most ideal.
Although the set price turned out to be higher than necessary once the government made tax recovery easier, the market responded favorably to their swift action. Customers, in urgent need of the service, accepted the higher cost because it allowed them to recover significantly more in taxes. The lesson here is that the market values a quick response to immediate needs, even if the product or service isn’t perfect, and speed often leads to early market advantage.
4. Shared objectives and the participation of multidisciplinary teams are key to sustainable growth
A shared mission, clear objectives, and alignment at all organizational levels are fundamental to achieving sustainable growth in digital channels. One of the most common challenges companies face is internal—no amount of external strategy will succeed without responsive leadership and a cohesive team. For growth strategies to be effective, everyone must be aligned and motivated to work toward common goals.
Many established companies in mature industries struggle to adopt growth-enhancing methodologies due to internal management roadblocks. Often, outdated structures or resistance to change prevent companies from evolving. To combat this, some multinationals create isolated departments, spin-offs, or appoint a dedicated leader with the authority to drive organizational changes. These initiatives allow the company to break away from traditional structures that may slow down growth.
Sustainable growth in digital channels also requires cross-functional collaboration between departments like product, marketing, engineering, data, sales, and operations. Everyone within the company needs to understand how their work contributes to the bigger picture and collaborate across functions to amplify their impact on the organization’s mission. This alignment not only fosters innovation but also creates a unified, focused approach to driving growth.
5. Technology-enabled personalization, automation and customization of advertising are the new norm
- Automation of processes such as the use of marketing triggers applied to customer segments through the proper use of CRMs such as Salesforce
- AI (artificial intelligence) and machine learning to accelerate the ability to test and optimize content to match the right lead segment in order to create personalized communications.
- The CONTEXT is king. The right brand and product positioning can unlock exponential growth in digital channels and contribute to long-term growth sustainability by being agile and responding quickly to market demands.
These adaptations you need to make within your organization require data technology and digital marketing specialists. If you do not currently have the capacity to attract the necessary talent through direct incorporations, you can start by outsourcing the service. In any case, our final recommendation is that you start as soon as possible.
Growth in digital channels requires a dynamic balance between speed, adaptability, and long-term strategy. As we’ve outlined, identifying quick wins is crucial, but these must be distinguished from strategies that drive continuous growth. At Cronuts Digital, we emphasize the importance of leadership that embraces change, encourages cross-functional collaboration, and prioritizes rapid execution over perfection. By following the principles of Growth Hacking, leveraging technology, and fostering a responsive organizational culture, companies can position themselves for long-term success.
Remember, adopting a growth mindset means creating a structure where experimentation, data-driven decisions, and customer feedback lead the way. Whether through agile leadership, quick adaptation to market needs, or leveraging technology to personalize your outreach, the key is to act fast and learn faster. As the digital landscape evolves, those who adopt these strategies will not only keep pace but stay ahead of the competition.
