Thinking about advertising on TikTok?

As your TikTok agency we focus on getting to know your business and buyer persona in depth to determine if TikTok is the platform you should advertise on. Whatever the objective you are looking for

TikTok Experts

Thousands of people consult the resources we write to make advertising more efficient and learn about all the necessary aspects of the platform.

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Marketing

Advertising on TikTok

In this article, you’ll learn how to create TikTok ads to promote your products or services. But before we start showing you how to run ads, you need to ask yourself a few more questions to find out if advertising on TikTok is right for your business:

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We are part of your team

OUR METHODOLOGY

We act as TikTok’s media consultant, assisting in the process of content generation and distribution within the platform. and the distribution of content within the platform.

We put special focus on creative teams to understand understand the most successful pieces within the platform, with a strong focus on contextualization.

In addition, before we start we set brand objectives that we monitor through our monthly reporting. monthly reporting which has the ability to integrate different data sources such as Facebook, Google, Linkedin and others.

1. Definition of the content strategy and schedule

We make a study of your Buyer Persona to decide if we will find it within the platform.

The fact that we are a TikTok agency does not imply that we start directly to carry out concrete actions, first comes the analysis phase. That’s why we set objectives with you, which we will measure on a recurring basis through a customized scorecard. This will allow us to have clear objectives and identify if TikTok is the best platform to advertise your company. The first steps we follow are:

  • Identify the objectives y KPIs for each of the campaigns campaignsawareness, traffic and conversions.
  • Consensus and guide the content team on advertising formats through several Design Thinking sessions.
  • Establish the advertising formats for each campaign based on the Buyer Persona identified.

2. Distribution

We activate the channels with the best return

Once we have defined the content strategy and its timing, we start the next phase. Now is the time to think about, prepare and launch all campaigns. To do so, we follow the steps below:

  • Setup of the advertising account in the client’s name: payment method, tax information, etc.
  • Preparation and launch of the different campaigns. campaigns.
  • Setup of the ads, Taged URLs y copies copies.

3. Reporting

Definition of KPIs and customized dashboards

As digital partners and TikTok agency, we see it as very important to measure the impact of all our actions, so we report monthly results based on the objectives and KPI’s defined in the first phase. The objectives of the reporting phase are:

  • Establish a scorecard that captures the defined KPIs vs. the established objective.
  • Obtaining monthly monthly results together with insights and learnings of the month to improve account performance.
  • Obtain the ranking of the ads with the best performance. Propose improvements and redistribute to improve results.

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If you need specialists to develop or improve your digital business, we can help you. Fill out the form and we will respond within 24 hours.