How Claude Works: Practical Guide for B2B Companies
Claude for B2B companies: how it works, what Claude Team and Enterprise offer, when to use Claude Code and how to integrate it securely in sales, operations and…
Artículos firmados por Albert Puig Navàs
Omnichannel Marketing Strategy: The Framework That Actually Connects Channels to Sales
The omnichannel strategy is more than a trend; it is a necessity for brands looking to deliver a cohesive and personalized customer experience. In this approach, every touch…
SEM Positioning: The Advanced Guide to Dominate Search Results
Learn how to optimize your paid campaigns to maximize visibility and ROI in search engines. Our expert guidance provides you with practical strategies and advanced tips to stand…
Key Account Manager: Role, Skills and Strategies for Business Success
The Key Account Manager is a crucial figure in business relationship management. This article explores the skills and strategies needed to be a successful Key Account Manager. Learn…
Effective Pop Ups: Innovative Strategies to Capture Your Audience’s Attention
Pop-ups are a powerful tool in digital marketing, but do you know how to use them without alienating your visitors? Discover in our article the keys to create…
Backup: What it is and How it Protects Your Web Site
Did you know that a web backup can be the difference between a minor inconvenience and a total disaster for your site? In this guide, we break down…
Copywriting in the Digital Age: The Art of Selling with Words
Copywriting is an essential art in digital marketing, and mastering it can mean the difference between attracting or losing customers. In this article, we dive into the copywriting…
Digital Branding: Building and Enhancing Your Identity in the Online Age
In today's digital world, having a strong brand is more important than ever. This article explores how you can build and strengthen your digital brand. Discover effective strategies…
Payback Period in Marketing: Formula, Examples and How to Improve ROI
Discover strategies to invest wisely and obtain measurable results. Learn how to balance costs and benefits, thus maximizing the return on your investment. With practical examples and expert…
How to establish the mission, vision and values of a company
Mission, vision and values are the heart of any company. This article will guide you in the creation of these essential elements, which not only define the corporate…
What are paid ads? Keys to understanding and making the most of paid advertising
Do you want to know what a paid ad is and how it can benefit your business? In this article, we break down the concept of paid advertising,…
Marketing Agency: 72% of Companies Dissatisfied by Broken Expectations
72% of companies report dissatisfaction with their marketing agency. Not for lack of talent in the industry. It's because of a brutal misalignment between expectations and reality. Agencies…