Artículos firmados por Albert Puig Navàs
MarketingDigital Branding: Building and Enhancing Your Identity in the Online Age
In today's digital world, having a strong brand is more important than ever. This article explores how you can build and strengthen your digital brand. Discover effective strategies for defining your online identity, from creating a memorable logo to social media consistency. Learn how to emotionally connect with your audience, differentiate yourself from the competition and build an online presence that reflects your company's values and mission.
MarketingPayback Period in Marketing: Formula, Examples and How to Improve ROI
Discover strategies to invest wisely and obtain measurable results. Learn how to balance costs and benefits, thus maximizing the return on your investment. With practical examples and expert advice, this is your definitive guide to understanding and successfully applying payback marketing.
MarketingHow to establish the mission, vision and values of a company
Mission, vision and values are the heart of any company. This article will guide you in the creation of these essential elements, which not only define the corporate identity, but also guide your strategies and decisions. Learn how to articulate these aspects effectively to inspire your team, attract the ideal customer and differentiate yourself in the marketplace. Discover the power of a clear mission, an ambitious vision and solid values.
MarketingKey Account Manager: Role, Skills and Strategies for Business Success
The Key Account Manager is a crucial figure in business relationship management. This article explores the skills and strategies needed to be a successful Key Account Manager. Learn how these professionals build and maintain key relationships with key customers, contributing significantly to the growth and sustainability of the company. Discover the management, negotiation and strategic planning techniques that make a Key Account Manager a valuable asset.
MarketingBackup: What it is and How it Protects Your Web Site
Did you know that a web backup can be the difference between a minor inconvenience and a total disaster for your site? In this guide, we break down what a web backup is, its critical importance in digital security, and how it can save your online business from unforeseen events. Learn about best practices, tools, and strategies for implementing effective backups, ensuring that your site is protected against any eventuality.
NegocioTypes of pop-up with examples: how to convert without harming the experience
Practical guide to pop-up types, real examples, triggers, targeting and UX design to improve lead capture without harming SEO or the experience.
NegocioError Code 1020: causes, diagnosis and how to fix the Cloudflare block
Complete technical guide to Error Code 1020: why Cloudflare's firewall triggers it, how to diagnose it with the Ray ID and how to fix it as admin or visitor.
GrowthDigital strategy for companies: diagnosis, plan and execution
Discover how to design a digital strategy for companies with diagnosis, plan and execution. Companies with a strategy grow 2.5x faster.
Paid MediaWhat are paid ads? Keys to understanding and making the most of paid advertising
Do you want to know what a paid ad is and how it can benefit your business? In this article, we break down the concept of paid advertising, explaining its importance in today's digital marketing strategy. You will learn how paid ads can increase your visibility, improve your audience targeting and boost your sales. We provide you with practical tips and real-world examples so you can start getting the most out of your paid advertising campaigns.
Paid MediaTECTYL – Paid Media Strategy for industrial B2B
TECTYL generated 140 B2B conversions in the DACH markets with Google Ads Search: a €26.75 CPA, €0.79 CPC, 7.06% CTR and 1.5M impressions in a highly technical industrial sector.
BusinessMarketing Agency: 72% of Companies Dissatisfied by Broken Expectations
72% of companies report dissatisfaction with their marketing agency. Not for lack of talent in the industry. It's because of a brutal misalignment between expectations and reality. Agencies promise "exponential growth" and deliver pretty reports with metrics that don't pay the bills. This guide cuts through the noise: what to look for in a marketing agency that generates measurable ROI (not likes), how much it really costs (from €2,000/month boutique to €15,000/month full-service with hidden pricing traps), what results to expect depending on budget and company stage (startup vs scale-up vs enterprise have radically different needs), and the 8 red flags that scream "this agency will bleed you dry without results". Includes 6 real case studies companies 5K€-50K€/month budget showing what worked vs. what failed with numbers without makeup, the exact framework to audit if your current agency works or sleeps, and when you DON'T need agency (40% companies spending on agencies should be in-house or with freelancers). No corporate motivation. No "end-to-end solutions". Only what works and what burns money.
UXThe 25 key points of digital usability
The usability or user experience within a web is a very important factor to consider when we plan a design and development project or we want to launch an online project. Next we present an article that treats the usability in web sites with the 25 key points that we must take into account. It […]