Outbound Marketing: Effective Strategies to Improve Your Reach
Outbound marketing remains a powerful tool in the digital age. Learn how to improve your reach with proven strategies that capture the attention of your audience. From direct…
Artículos firmados por Albert Puig Navàs
Targeting in Marketing: What It Is, Types and How to Apply It in Your Strategy
What is targeting in marketing? Discover the 5 main types (demographic, behavioral, psychographic, contextual, geographic), the step-by-step targeting process, B2B strategies like ABM and Intent Data, and how…
Rich Snippets: How to Use Them to Boost Your SEO
This article delves into the world of rich snippets, key elements to improve SEO and search engine visibility. Rich snippets are snippets of enhanced information that appear in…
Is digital marketing affected by artificial intelligence?
The role of marketing in artificial intelligence Artificial intelligence is the ability of a machine to exhibit the same capabilities as humans, such as reasoning, learning, creativity…
How a growth agency can boost your business
In times when positioning marketing is no longer a novelty but a necessary tool to gain a foothold in increasingly saturated markets, a growth agency is emerging as…
Growth Marketing: what is it and what are its benefits?
In today's saturated environment, it can be difficult for any company to stand out on the Internet. To break through the noise, it is increasingly important to have…
How to do a web usability audit?
A user experience web audit (UX Audit) is a way to identify problem areas in a digital product, revealing which parts of a website or application are causing…
Digital marketing for hotels: everything you need to know
Digitalisation has changed the way we travel. Travellers have moved online to search, compare and book accommodation at a competitive price. This has led companies such as Booking,…
Automating messages on LinkedIn – Pros and Cons
LinkedIn is a social network with a huge potential to connect with your potential customers. In this article we explain what types of automated messages we can automate…
Incentive programme for employees to participate in the digital marketing of your business
In today’s digital-first world, leveraging the power of your employees as brand ambassadors can be a game-changer for your business. Yet, many companies face a recurring challenge: aligning…
How to sell professional services online
There are many ways to sell professional services. Word of mouth, discovery through search engines, proximity, are some of the many means. With digitalisation, selling professional services online…
Start segmenting your customers with this free template
Simple words for a complex subject. Everyone takes it for granted that we segment our customers and that thanks to this we obtain additional benefits, but we know…