Artículos firmados por Albert Puig Navàs
DesignHow to do a web usability audit?
A user experience web audit (UX Audit) is a way to identify problem areas in a digital product, revealing which parts of a website or application are causing headaches for users and hindering conversions.
Sin categoríaDigital marketing for hotels: everything you need to know
Digitalisation has changed the way we travel. Travellers have moved online to search, compare and book accommodation at a competitive price. This has led companies such as Booking, Expedia or Airbnb, the so-called OTAs (Online Travel Agencies) to benefit from their increased digital presence to distribute the places that hotels market. It is worth noting […]
Sin categoríaAutomating messages on LinkedIn – Pros and Cons
LinkedIn is a social network with a huge potential to connect with your potential customers. In this article we explain what types of automated messages we can automate and how to do it. Nowadays there are two ways to automate messages on LinkedIn: Payment methods Within paid media, there are 2 types of ad formats […]
Sin categoríaIncentive programme for employees to participate in the digital marketing of your business
In today’s digital-first world, leveraging the power of your employees as brand ambassadors can be a game-changer for your business. Yet, many companies face a recurring challenge: aligning departments and motivating employees to actively contribute to digital marketing efforts. The solution? An Incentive Programme for employees to participate in the digital marketing of your business. […]
Sin categoríaHow to sell professional services online
There are many ways to sell professional services. Word of mouth, discovery through search engines, proximity, are some of the many means. With digitalisation, selling professional services online is now possible, and the digital channel is an increasingly important sales channel for all types of companies, offices, law firms and consultancy firms. That said, many […]
Sin categoríaStart segmenting your customers with this free template
Simple words for a complex subject. Everyone takes it for granted that we segment our customers and that thanks to this we obtain additional benefits, but we know that day-to-day life is complicated and overwhelming. In this article we would like to explain the basics of customer segmentation and, above all, its main applications.
Sin categoríaThe keys to implementing a good marketing strategy
Surely you know the importance of having a strategy and a business plan, but did you know that developing a marketing strategy is just as relevant and profitable? In today's post, we explain how to define your marketing strategy step by step to see your business grow.
BusinessHow to Create a Digital Marketing Department
A digital marketing department requires certain skills that many companies have not developed in-house within their current marketing departments, which is why they turn to digital marketing agencies. Large companies have been internalizing digital transformation and innovation and building departments for it for several years, but the picture is different for small and medium-sized businesses.
AnalíticaHow to install Google Tag Manager on WordPress
In this post I will explain how to install Google Tag Manager in WordPress and I will show you the best options to do it in a simple way and without knowing anything about code. If you already know a bit about the topic I recommend you to look for our favourite option because in less than 10 minutes you can have Google Tag Manager working in your WordPress.
Sin categoríaHow to change the domain name of a website correctly
In this article, we're going to talk about some of the reasons why you might need to change your domain name. Below, I'll walk you through the process in five easy steps. Let's get to it!
BusinessHow much does a digital marketing campaign cost?
Today we are going to talk about a question that we are constantly asked... How much do I have to spend on a digital marketing campaign? Or... How much should I invest in paid campaigns if I have never done it before?
Sin categoríaMarketing and sales: how to create a joint strategy?
It is clear that companies whose marketing and sales departments work together are much more effective. However, to date, only around 30% of European companies have a good alignment between the two departments.