The customer
BMF Business School, a prestigious business school, embarked on an exciting journey to launch its Master programs in collaboration with the University of Barcelona UB of Master Business Engineering MBE among others. Starting from scratch, they faced the challenge of creating an impactful and effective online presence to attract future business leaders.
The challenge
With no previous digital presence and being the first year of launch BMF Business School needed to build its online identity from scratch, generate engaging content, and, most importantly, engage the right students for its educational programs starting in 2020.
The solution
- Generation of a unique value proposition: The educational world is full of undifferentiated proposals, that is why we decided to focus all communication focusing on the niche of engineering studies, in addition to offering students the possibility of paid internships in companies to complete their professional transformation.
- Strategic Content Generation: With the creation of a blog from scratch.
- Social Media Expansion: The CRONUTS DIGITAL team went to the BMF Business School campus periodically and generated authentic content that resonated with their audience.
- Web Optimization: The website was strategically designed to maximize conversions. Thanks to Conversion Rate Optimization (CRO) techniques and continuous improvement based on user behavior analysis, BMF School increased its conversion rate by an impressive 40% in one year.
- Smart Segmentation: To properly qualify incoming leads, smart forms were implemented that identified users without the required college education. This redirected these users to a different thank you page not tracked by the Meta pixel, which optimized the efforts of the marketing team.
Results
- Search Engine Optimization: BMF Business School was able to index more than 3,000 keywords in Google in record time, marking a remarkable growth in organic visibility.
- Social networks: BMF Business School went from having no digital presence to being a benchmark in the online education sector in engineering masters. They gained over 6,000 followers on Instagram and created viral videos on TikTok that humorously depicted the life of an engineering student.
- Increased student recruitment: Effective digital strategy led to being able to close an entire pipeline of students for BMF Business School’s master’s degrees. The first year 15 students were enrolled and the second year the number of students doubled to 30.
- Efficiency in acquisition: Intelligent segmentation reduced time and resources spent on unqualified leads, dramatically improving the efficiency of the sales team.
