Is digital marketing affected by artificial intelligence?

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# The role of marketing in artificial intelligence

Artificial intelligence is the ability of a machine to exhibit the same capabilities as humans, such as reasoning, learning, creativity and the ability to plan.

It allows technological systems to perceive their environment, relate to it, solve problems and act with a specific purpose. The machine receives data (already prepared or collected through its own sensors, e.g. a camera), processes it and responds to it.

AI systems are able to adapt their behavior to some extent, analyze the effects of previous actions and work autonomously.

Artificial Intelligence reveals a new field where machines can find the solution to certain problems. These are technologies that allow machines to learn autonomously.

# Everyday applications

• Consultation of best routes in Google Maps.
• Voice assistants: Alexa, Siri…
• When we read content on our social networks.
• When we use applications such as Netflix, Spotify…

# How is artificial intelligence transforming the digital marketing landscape?

It is increasingly present in our lives and is also opening up space in digital marketing because companies that invest in it have realized that they sell more. It helps us achieve business objectives because it creates a much better customer experience. In the marketing area, it is possible to increase the efficiency of strategies, segment audiences and manage advertising campaigns. In addition, with this new technology and its functions, a more precise knowledge can be obtained. It will be possible to know in detail the public of each company by means of a maximum segmentation and with a greater number of advertising campaigns.

# Benefits in digital marketing

• • Creative skills: creation of products, services and communication actions.
  • Analytical capabilities: Outperforms humans due to its computational capabilities.
  • Technological capabilities: Enables the development of personalized and automated marketing and sales actions.

With all this, we will be able to deploy natural marketing that can improve customer experience and business results. Artificial intelligence achieves:

• predictive analytics: we anticipate user needs.
• content generation: you can process, learn, organize and publish content.
• relationship with customers.

We do not want to replace the reporter, but to relieve him/her of his/her work so that he/she can focus on other content.

• It can bring new visitors to your website.
• News or data-driven reports can be written.
• News or articles can be written.
• Not only can it create content, it will also recommend in a more advanced way.
• In addition to considering the user’s history, it will study the effect of each recommendation and the user’s reaction. In this way, the user will be able to enjoy the advertisements that are of real interest to him.

# Where to use artificial intelligence in digital marketing?

• e-Mail marketing: To get closer to users with personalized answers. With a more segmented audience, we can be more precise. Artificial intelligence obtains data to create personalized e-mails and make the user feel that you know him well. Study what are the best times to contact.
• Advertising campaigns: It uses algorithms to predict customer purchase actions. It will be possible to advertise a product or service that we are certain is of interest to the user because artificial intelligence studies and analyzes the interests and all kinds of relevant information regarding users.
• Chatbots: A virtual assistant on the website that helps to discover the most frequently asked questions that users have about a product or service. It is a robot that gives the right answers.

El mercado global de inteligencia artificial alcanzó los 390.910 millones de dólares en 2025, con una proyección de crecimiento a 3,5 billones para 2033 (Grand View Research, 2025). — Fuente: Grand View Research, 2025

# What will be the future of artificial intelligence?

It will become one of our best assistants and new applications will emerge.