Paid Media · Google Ads consulting
Google Ads agency in Barcelona with senior consulting and pipeline attribution.
A senior Google Ads consultant working 1-on-1 with you, not a rotating account manager. Search + PMax + Shopping + Demand Gen + YouTube optimised with server-side attribution straight into your CRM. Every euro traceable to the signed invoice.
Companies already moving their number with us
Google Ads is not setting up campaigns. It is designing a system that turns intent into attributed pipeline.
Tell us about your account →What is included · senior Google Ads consulting
Six Google Ads formats. One senior expert. All connected to the CRM.
A Google Ads agency in Barcelona is not about "setting up campaigns". It is about running Search + PMax + Shopping + Demand Gen + YouTube + Display as a single system, with server-side attribution and revenue traceable in the CRM. 1-on-1 consulting, not an account manager who rotates every few months.
Core · high-intent
Search campaigns
Transactional KWs + BOFU long-tail + solid negatives. SKAG-free structure, controlled match types, Smart Bidding with tCPA/tROAS, Enhanced Conversions switched on. RSAs with strategically pinned assets.
Automation · signals
Performance Max
Asset groups segmented by intent + first-party signals from the CRM + brand exclusion + anti-waste scripts. Well-configured PMax scales; badly configured, it cannibalises Search and retargeting. We do the former.
Ecommerce + B2B with a catalogue
Shopping + Merchant Center
Optimised Merchant feed (titles, attributes, GTIN, custom labels). Promo pricing + supplemental feeds + price benchmarking. Hybrid Standard Shopping + PMax Shopping when the catalogue justifies it.
Demand Gen · top funnel
Demand Gen campaigns
Discover + Gmail + YouTube Shorts in a single format. Lookalikes of CRM customers + custom intent based on BOFU keywords. Vertical short-form creatives + carousels. Ideal for feeding the top of the funnel without burning out Meta.
Video · action
YouTube Ads
TrueView for action + Video action campaigns + BOFU skippables on in-market audiences. CTAs straight to a lead form or landing page, not vanity awareness. Sequential video remarketing to visitors who did not convert.
Display + retargeting
Display + Retargeting
Custom intent audiences on competitor keywords + similar audiences from CRM closed-won + brand defence on branded searches. Selective placements, no junk network ROAS. Aggressive frequency capping so the audience does not burn out.
Google Ads formats · complete system
6 Google Ads formats. One senior expert. Budget ranked by intent.
Not every format suits every client. We switch on the ones that target real intent and funnel stages, with server-side measurement capability. A Core → Support → Retargeting hierarchy, with budget adjusted to the maturity of the pipeline and the catalogue.
- 01Core
Search campaigns
- 02Core
Performance Max
- 03Core
Shopping + Merchant
- 04Support
Demand Gen
- 05Support
YouTube Ads
- 06Retargeting
Display + Retargeting
Immersion in your business
1-on-1 senior Google Ads consulting requires deep immersion in your CRM, pipeline and sales funnel: every account has its own business context.
Senior consultant · not a set-up technician
I do not set up Google Ads. I design a system.
Inherited structure, broken tracking, PMax eating into brand, Shopping without an optimised feed: these are the usual problems in a Google Ads account. A senior expert restructures the whole account, implements server-side attribution and connects every campaign to CRM revenue.
- Server-side GTM + Enhanced Conversions
- Closed-loop CRM: revenue attributed by campaign
- Looker dashboards: CPA + ROAS by format
- Documented weekly experimentation
- Handoff with documented SOPs
Google Ads technical stack · 2026
- 01Tracking
Server-side GTM
- 02Signals
Enhanced Conversions
- 03CRM
Closed-loop CRM
- 04Reporting
Looker Studio + BigQuery
- 05A/B
Weekly experimentation
- 06Handoff
SOPs + handoff
How we work
Three phases. Pipeline attributed in the CRM.
First, a senior audit. Then, restructuring of the account and server-side tracking. Finally, ongoing optimisation and handoff to the team. The pace of each phase depends on where your account starts from.
Phase 01 · Senior audit
Full account audit
We review the complete Google Ads account: structure, tracking, attribution, cannibalisation, PMax health, Merchant feed, keyword overlap, negatives, quality score, Enhanced Conversions. PDF deliverable with prioritised quick wins.
Phase 02 · Restructure
Restructure + server-side
Restructuring of the Google Ads account. Server-side GTM + Enhanced Conversions. Closing the loop with the CRM. Looker dashboards with CPA and ROAS by format. Optimised Merchant feed where relevant. First round of experiments (bidding, assets, audiences).
Phase 03 · Optimisation + Handoff
Optimisation + Handoff
Weekly experimentation with active tests. Weekly executive reporting. Documented SOPs. Training for the client team. No dependency on cronuts: optional renewal with the Growth Partner model or full handoff to in-house.
Real cases
B2B Google Ads with an impact on revenue.
JAX USA: PMax with an optimised feed + BOFU Search.
Proddigia: PMax restructure + Demand Gen.
Eninter: Shopping sell-out defence + long-tail Search.
B2B Google Ads truths 2026
Six things your current agency is not telling you.
Many accounts have PMax badly configured, cannibalising brand and retargeting. Nobody audits it.
Shopping without an optimised Merchant feed is money thrown away. Generic titles, no custom labels, no supplemental feeds.
Rotating account managers. You lose context, you lose experimentation, you lose performance.
A % of ad spend rewards spending more, not spending better. A fixed fee aligns the incentive with your CFO.
Without server-side tracking, after iOS 14.5 you lose a large share of your signals. Smart Bidding without data is blind.
Without a handoff with SOPs, the account is held hostage by the agency. We hand over and we train.
Verified reviews
Companies with a senior Google Ads consultant 1-on-1.
Account audit · typical Google Ads gaps
What we see in most B2B Google Ads audits.
The 4 gaps that keep showing up before we come in, and that drain the monthly budget through pure inefficiency.
Chaotic inherited structure. Overlapping campaigns with keyword overlap, mixed match types, incomplete negatives, oversized ad groups. Sunken quality score, inflated CPC.
Pixel-only tracking after iOS 14.5. No Enhanced Conversions, no server-side, no hashed first-party data. Smart Bidding running blind with a large share of signals lost. Conversions that close nothing in the CRM.
PMax cannibalising brand + retargeting. No brand exclusion, no first-party signals from the CRM, generic asset groups. PMax eats Search and Display budget without adding real incremental value.
Shopping without an optimised Merchant feed. Default titles, no custom labels, no supplemental feeds, no price benchmarking. Low Shopping ROAS when it should be the most profitable channel.
A person from our team replies by email · no commitment
Frequently asked questions
What B2B CMOs and executives ask us before signing.
What is the difference between a "Google Ads expert" and an agency account manager?
What exactly does the service include?
What does it cost?
Do you manage the ad budget separately from the fee?
Do you guarantee results?
Honest fit · boundaries
If you fit here, you had better look elsewhere.
We say no to the leads that are not a fit. I would rather lose a contract than drag along an account we cannot genuinely help.
We are not a fit if…
- ✕Your monthly Google Ads spend is too small to experiment with. Below a certain volume there is not enough data to experiment or to justify a senior fee. A low-cost agency or DIY with training is a better option.
- ✕You do not have a working CRM (HubSpot, Pipedrive, Salesforce, Zoho). Without a closed loop there is no real attribution. We do not manage accounts without traceable revenue.
- ✕You are looking for a % of ad spend or variable fees. We work with a fixed price. The right incentive is to spend better, not to spend more.
- ✕Your sales cycle is very short and your ticket is low. A pure-play B2C model. Our method was designed for B2B with long sales cycles and high tickets.
- ✕There is no dedicated senior stakeholder (CMO, Head of Growth, Sales Director). We need a counterpart with authority for weekly decisions. Without one, the system collapses.
- ✕You are looking for immediate results. Server-side setup + attribution + restructuring + first experiments done properly take time, and the pace depends on where the account starts from. If you need immediate results, we are not the right fit.
If any of these 6 points applies to you, you can still contact us and we will refer you to partners who are a better fit for your case. We still think that is better for everyone.
Google Ads · tell us about your account
Tell us what is burning your budget right now.
Tell us how your Google Ads account is set up: structure, tracking, attribution, PMax, Merchant feed. A person from our team reads it and replies by email. If there is no real opportunity, we tell you before you sign.