Artículos firmados por Albert Puig Navàs
Paid MediaGoogle Advertising Agency: 67% of Budget Is Wasted Due to Mismanagement
67% of the budget invested in Google Ads is wasted on clicks that never convert. Not because Google doesn't work. Because most agencies manage campaigns as if it were 2010. This guide cuts through the noise: what to look for in a Google ad agency that generates real ROI (not vanity metrics), how much it really costs (from 800€/month management + ad spend up to 5,000€/month depending on complexity), what results to expect (typical ROAS 3-6x if done right, 0.8-1.5x if done wrong), and the 7 red flags that scream "this agency is going to burn your budget". It includes 5 real cases with no make-up numbers: exact investment, measured ROAS, and what worked or failed. We document how to place an ad on Google correctly (not just "create campaign" but structure that converts), real Google Ads prices by industry (CPC from 0.80€ to 25€ depending on the sector), and why YouTube Ads can be your best channel or your worst mistake depending on your business model. No empty motivation. No corporatism. Only what works.
IAArtificial Intelligence Company: The Unfiltered Truth
73% of artificial intelligence projects in companies fail before reaching production. Not for lack of technology. Because of poor implementation. Because of consulting firms that sell smoke instead of results. By companies that hire "AI experts" who have never implemented anything in production. This guide cuts through the noise: what to look for in an AI company that really works, how much it costs (spoiler: between 5,000€ and 150,000€ depending on the project), what results to expect (automation 40-80% repetitive tasks first 6 months), and the 8 questions you should ask before signing a contract. It includes 6 real cases with measured ROI, the 5 red flags that indicate that an AI consulting firm is selling you vaporware, and the exact framework to evaluate if your company is ready for AI or if you need to fix basic processes first. No empty motivation. No corporatism. Just what works and what doesn't.
GrowthDigital marketing plans: Guide with 7 real cases
This practical guide shows you how to create an effective digital marketing plan according to the level of your business: from single tactics for freelancers to structured plans for companies that invoice +50K€/month or invest +2K€/month in marketing. It includes real budgets from €1,000 to €50,000/month, breakdown by channel with estimated ROI, complete 8-step methodology, frameworks to prioritize channels according to industry and stage, downloadable templates, and 7 case studies with results after 12-18 months. It also reveals the 10 mistakes that ruin plans, validation checklist, optimal budget calculator and how to decide between agency, in-house team or hybrid model.
SEOSEO for lawyers: keys to gain visibility
This practical guide covers everything a law firm needs to know to attract clients with SEO: when to choose organic positioning over paid advertising, realistic budgets from 400€ to 3.000€/month, analysis of legal keywords by specialty, step-by-step on-page and local optimization, ROI comparison between SEO and Google Ads, and 6 real cases that show results from month 4. It also includes the 8 mistakes that block positioning, a 50+ point technical checklist and content strategies that comply with professional ethics.
WebWeb Budget: Definitive Guide with Real Prices of the Spanish Market
This comprehensive guide looks at everything you need to know about web budgets in the Spanish market. We explore realistic price ranges from basic websites (800-3,000€) to complex custom projects (15,000-50,000€+), breaking down exactly what each range includes and what you can expect. We compare in detail the three main options: WordPress web budget (flexibility and SEO), Shopify web budget (fast ecommerce), and custom development (unique solutions). We include 8 real case studies with complete and detailed budgets, from a corporate website of 2.500€ to a complex marketplace of 45.000€. We provide comparative cost tables by functionality, analysis of 12 price drivers, methodology of 15 critical questions to request accurate quotes, and 30+ point checklist to evaluate proposals. We also reveal the 8 most costly mistakes when hiring web development and how to avoid them, along with ROI calculator to determine how much you should invest according to your business objectives.
GrowthGrowth Marketing: what is it and what are its benefits?
In today's saturated environment, it can be difficult for any company to stand out on the Internet. To break through the noise, it is increasingly important to have a marketing strategy that is creative, iterative and compelling. A strategy that not only helps with customer acquisition, but also automates lead flow, word of mouth and organic growth. This way of building a loyal customer base has a name: Growth Marketing. In this article we explain some of the most important aspects of what Growth Marketing involves.
GrowthDigital marketing consultant: What is it and how can it help you?
Someone in your company has probably recommended you to look for a digital consultant. Either because you want to hire him or because you want to collaborate with him. And this is where the problems begin. What does a digital consultant do? or what minimum knowledge is required? These questions may seem absurd. The reality is that many people wonder what a digital consultant does. To be honest, if you ask people you know, it is very likely that most of your colleagues do not know what a digital consultant is or the advantages of employing one in their business.
EventsIdilic Festival – From zero to SOLD OUT in its debut
GrowthTraspaso Dental – Digital revolution in the intermediation of dental clinics
FeedingCal Fruitós: Digital transformation in retail that drives real results
IndustryGamarra: Digital transformation in the metal industry with real impact
IndustryAntala: Digitization of the B2B industrial distribution acquisition channel
We built Antala's entire digital ecosystem from scratch (.es, .uk and .pt websites, paid media, nurturing by sector, ABM and AI agents, integrated with Microsoft Business Central) and transformed its B2B acquisition: +20% revenue and 90% of new customers via the digital channel.