Artículos firmados por Lola Rodriguez
GrowthDigital marketing and AI budget 2027: how to build it in 5 decisions
How to build your 2027 digital marketing and AI budget in 5 decisions: total figure, allocation, GEO, AI and mistakes to avoid.
SEOLinkedIn authority: what it is, how to build it and how it impacts AI
LinkedIn authority: what it is, how to build it and work on it, and how your content makes AI cite you as the reference on your topic.
AnalíticaMeasuring the hotel booking funnel: from 0 to 425 a month
A hotel group was selling every day and its analytics reported 0 conversions. This is how we rebuilt its booking funnel measurement end to end.
Paid MediaChatGPT Ads: What It Is, How It Works and How to Launch Your First Campaign
What ChatGPT Ads is, how it works, CPM/CPC pricing and which countries can advertise now. A complete guide to launch your first campaign.
TourismSEO and GEO Audit for Hotels: +77% More Keywords in 3 Weeks
We audited a hotel group's website across search engines and AI engines: 77% of its keywords improved in three weeks and average position went from 34.4 to 24.3.
GrowthLocal SEO and local GEO: what they are and how they differ from traditional SEO
Local SEO, local GEO and traditional SEO aren't the same thing. Discover how they differ and how to position your business on Google and in ChatGPT.
SEO + GEOSEO and GEO for campsites: how to rank on Google and in AI
If your campsite shows up on Google but not in ChatGPT answers or AI Overviews, you're losing customers before they ever reach your site. Here we explain how we combine traditional SEO and GEO in a real case on the Costa Brava, and why this process is replicable for any tourist accommodation.
GrowthArtificial intelligence in marketing agencies: the compound effect of connecting everything
AI as assistant or as infrastructure? Discover how connecting artificial intelligence models directly to your real-time data sources (GA4, Ads, Notion) multiplies your strategy value, automates audits in minutes and activates the true compound effect in your business.