Back to Digital Glossary

Control panel or dashboard

panel de control
To refresh your memory - or introduce the concept - I will explain what a Dashboard is and its importance. Then, let's look at a simple example that will help you understand it better.

Description:

When referring to the Dashboard in regards to marketing, we reference the part of an application that allows you to manage all possible data relevant to that platform. It is a tool that allows you to centralize all the KPIs that you identified as crucial to understanding in order to have control of your business.

Example:

For example, in digital marketing, when we are launching campaigns directed to a web page, we need to understand the whole picture of what is happening within our campaigns. Things like:
  • How many people do we impact with our campaigns
  • People who subsequently interact/click
  • The people who visit later on
  • The people who convert 
  • Etc.
With all these characteristics synthesized in a scorecard, we can get an idea of how our campaigns are performing and identify points for improvement.

Stay up to date with digital vocabulary

Subscribe and receive a diferent digital concept in your inbox

Share this digital term

SOLUTIONS.
DIGITAL

Need a digital consultant?

Transform your digital presence with our digital services! Forget about lack of visibility, increasing competition or ineffective strategies.

¿Iniciando tu transformación digital?

Nuestro plan Starter está diseñado para guiarte en los primeros pasos de tu transformación digital.

Kit STARTER

1.300€ mensuales / 25 horas

¿Estás listo para crecer en el ecosistema digital pero encuentras obstáculos?

Con el plan Growth, superamos juntos esos desafíos. Impulsa tu negocio al siguiente nivel.

Kit GROWTH

2.000€ mensuales / 40 horas

¿Buscas acelerar tu éxito digital?

Con el plan Rocket, superamos incluso los desafíos más complejos. Llevemos juntos tu negocio a la cima.

Kit ROCKET

2.900€ mensuales / 60 horas

¿Quieres una solución a medida que se ajuste a tu negocio?

Crea una estrategia de marketing digital que se ajuste a las necesidades únicas de tu empresa. Te ayudamos a diseñar un plan eficaz para alcanzar tus objetivos.

Desarrolla tus habilidades digitales

Mejora las competencias digitales de tu equipo con nuestras formaciones a medida. Descubre cómo la formación adecuada puede impulsar tu negocio.

Starting your digital transformation?

Our Starter plan is designed to guide you through the first steps of your digital transformation.

STARTER Plan

35 hours / €1,500 per month

Are you ready to grow in the digital ecosystem but encounter obstacles?

With the Growth plan, we overcame these challenges together. Take your business to the next level.

GROWTH Plan

50 hours / €2,000 per month

Looking to accelerate your digital success?

With the Rocket plan, we overcome even the most complex challenges. Let's take your business to the top together.

ROCKET Plan

65 hours / €2,500 per month

Do you want a tailor-made solution that fits your business?

Create a digital marketing strategy that fits your company's unique needs. We help you design an effective plan to achieve your goals.

Develop your digital skills

Improve your team's digital skills with our customized training courses. Discover how the right training can boost your business.