Back to Digital Glossary

Mockup

mockup
To refresh your memory - or introduce the concept - I am going to explain what a Mockup is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

Definition

Typically Hi-Fi Mockups, or prototypes, reflect the design options for color schemes, layouts, typography, iconography, navigation visuals, and the overall atmosphere of the product. In addition to setting aside time to answer important visual questions, these models have other benefits:
Intuitive for the User – Thanks to their greater fidelity, mockups require less context than lo-fi documents such as wireframes. Those interested can easily see the final product.
Realistic perspective – It is one thing for the visual decisions to be made, but it is another to see them all working together in a close to the final way. Models can help reveal problems that are not so apparent on paper (for example, collisions of colors, or minor details that go unnoticed). Early revisions – It is easier to make revisions on a mockup than in the last stages of coding (as long as the mockup itself is not coded). During the design process, the models come at the end of the low-fidelity phase and the beginning of the high-fidelity phase. This could mean different things for different methods. For example, a mockup could be made immediately after the wireframe, or it could be postponed until after some lo-fi prototyping.

Types of Mockups

We can divide mockup tools into three different types – graphic design software, mockup apps, and coded mockups – each with their own advantages and disadvantages.

Graphic design software

Due to the emphasis on the visual, some designers prefer to build mockups in the graphic design software they are most familiar with. Software like Photoshop is built to create pixelated images. The drawback is that these programs do not allow us to add interactions to the mockups (that’s why we decided to integrate them with Photoshop and Sketch). The other downside is that you need to know how to use the software, which is often complex since it is designed for more visual manipulation than simple mockup creation. Unless your mockups require the highest fidelity possible, graphic design software can be overkill.

Mockup and wireframe applications

Tools created specifically for designing digital products, such as Adobe XD, Invision, or Sketch, built on existing experience with classic tools like Photoshop.
 

Stay up to date with digital vocabulary

Subscribe and receive a diferent digital concept in your inbox

Share this digital term

SOLUTIONS.
DIGITAL

Need a digital consultant?

Transform your digital presence with our digital services! Forget about lack of visibility, increasing competition or ineffective strategies.

¿Iniciando tu transformación digital?

Nuestro plan Starter está diseñado para guiarte en los primeros pasos de tu transformación digital.

Kit STARTER

1.300€ mensuales / 25 horas

¿Estás listo para crecer en el ecosistema digital pero encuentras obstáculos?

Con el plan Growth, superamos juntos esos desafíos. Impulsa tu negocio al siguiente nivel.

Kit GROWTH

2.000€ mensuales / 40 horas

¿Buscas acelerar tu éxito digital?

Con el plan Rocket, superamos incluso los desafíos más complejos. Llevemos juntos tu negocio a la cima.

Kit ROCKET

2.900€ mensuales / 60 horas

¿Quieres una solución a medida que se ajuste a tu negocio?

Crea una estrategia de marketing digital que se ajuste a las necesidades únicas de tu empresa. Te ayudamos a diseñar un plan eficaz para alcanzar tus objetivos.

Desarrolla tus habilidades digitales

Mejora las competencias digitales de tu equipo con nuestras formaciones a medida. Descubre cómo la formación adecuada puede impulsar tu negocio.

Starting your digital transformation?

Our Starter plan is designed to guide you through the first steps of your digital transformation.

STARTER Plan

35 hours / €1,500 per month

Are you ready to grow in the digital ecosystem but encounter obstacles?

With the Growth plan, we overcame these challenges together. Take your business to the next level.

GROWTH Plan

50 hours / €2,000 per month

Looking to accelerate your digital success?

With the Rocket plan, we overcome even the most complex challenges. Let's take your business to the top together.

ROCKET Plan

65 hours / €2,500 per month

Do you want a tailor-made solution that fits your business?

Create a digital marketing strategy that fits your company's unique needs. We help you design an effective plan to achieve your goals.

Develop your digital skills

Improve your team's digital skills with our customized training courses. Discover how the right training can boost your business.