cronuts.digital blog
B2B guides & analysis · SEO, paid, growth, AI.
Editorial content audited by a senior editor. For CMOs and marketing directors of B2B companies between €500K and €100M revenue. Updated weekly.
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MarketingBackup: What it is and How it Protects Your Web Site
Did you know that a web backup can be the difference between a minor inconvenience and a total disaster for your site? In this guide, we break down what a web backup is, its critical importance in digital security, and how it can save your online business from unforeseen events. Learn about best practices, tools, and strategies for implementing effective backups, ensuring that your site is protected against any eventuality.
MarketingPayback Period in Marketing: Formula, Examples and How to Improve ROI
Discover strategies to invest wisely and obtain measurable results. Learn how to balance costs and benefits, thus maximizing the return on your investment. With practical examples and expert advice, this is your definitive guide to understanding and successfully applying payback marketing.
MarketingCopywriting in the Digital Age: The Art of Selling with Words
Copywriting is an essential art in digital marketing, and mastering it can mean the difference between attracting or losing customers. In this article, we dive into the copywriting techniques that capture attention and persuade. Learn how to create persuasive copy that will resonate with your audience, drive conversions and strengthen your brand. From compelling headlines to irresistible calls to action, we reveal the secrets of expert copywriters.
MarketingDigital Branding: Building and Enhancing Your Identity in the Online Age
In today's digital world, having a strong brand is more important than ever. This article explores how you can build and strengthen your digital brand. Discover effective strategies for defining your online identity, from creating a memorable logo to social media consistency. Learn how to emotionally connect with your audience, differentiate yourself from the competition and build an online presence that reflects your company's values and mission.
MarketingHow to establish the mission, vision and values of a company
Mission, vision and values are the heart of any company. This article will guide you in the creation of these essential elements, which not only define the corporate identity, but also guide your strategies and decisions. Learn how to articulate these aspects effectively to inspire your team, attract the ideal customer and differentiate yourself in the marketplace. Discover the power of a clear mission, an ambitious vision and solid values.
MarketingKey Account Manager: Role, Skills and Strategies for Business Success
The Key Account Manager is a crucial figure in business relationship management. This article explores the skills and strategies needed to be a successful Key Account Manager. Learn how these professionals build and maintain key relationships with key customers, contributing significantly to the growth and sustainability of the company. Discover the management, negotiation and strategic planning techniques that make a Key Account Manager a valuable asset.
BusinessDo you sell to businesses? Why you need an ecommerce consultancy specializing in B2B
Your B2B ecommerce does not fail by design, it fails because it tries to sell as if it were a consumer store. A specialized consultancy doesn't just improve the look and feel: it analyzes your processes, identifies bottlenecks and builds a digital system that responds to how businesses really buy. If your customers prefer to call rather than buy online, you don't need more traffic: you need a B2B strategy that converts.
BusinessMarketing Agency: 72% of Companies Dissatisfied by Broken Expectations
72% of companies report dissatisfaction with their marketing agency. Not for lack of talent in the industry. It's because of a brutal misalignment between expectations and reality. Agencies promise "exponential growth" and deliver pretty reports with metrics that don't pay the bills. This guide cuts through the noise: what to look for in a marketing agency that generates measurable ROI (not likes), how much it really costs (from €2,000/month boutique to €15,000/month full-service with hidden pricing traps), what results to expect depending on budget and company stage (startup vs scale-up vs enterprise have radically different needs), and the 8 red flags that scream "this agency will bleed you dry without results". Includes 6 real case studies companies 5K€-50K€/month budget showing what worked vs. what failed with numbers without makeup, the exact framework to audit if your current agency works or sleeps, and when you DON'T need agency (40% companies spending on agencies should be in-house or with freelancers). No corporate motivation. No "end-to-end solutions". Only what works and what burns money.
Sin categoríaTime Blocking: Discover how to maximize your productivity
Discover how to maximize your productivity and work efficiency with time blocking. This time management technique divides your day into specific blocks of time for each task or project, improving your organization and reducing distractions. Learn how to plan your activities more efficiently, increase your productivity and improve your work efficiency. Includes tips on how to implement time blocking in your daily routine. If you are looking to transform your digital challenges into sustainable growth opportunities, CRONUTS.DIGITAL is here to guide you.
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Sin categoríaWhat is Digital Product Placement
Discover how to maximize ROI through effective digital product placement in our latest blog post. We unveil the best strategies, tips and best practices to position yourself in an increasingly competitive digital marketplace. Learn how to implement digital product optimizations and improve product efficiency. Plus, discover how our rigorous SEO strategy can help you reach the top positions in Google search results.
Sin categoríaUnleashing the Power of Digital Exponential Growth
Discover how to unleash the power of exponential digital growth with CRONUTS.DIGITAL. This article provides you with innovative strategies to optimize your content and increase its visibility on search engines, helping you reach the coveted top spot on Google. Learn how to conduct effective keyword research, create high quality content, technically optimize your website and much more. Step into the world of fast and effective digital growth with us.
Sin categoríaPersonal SWOT: Effective Tool for your Potential
Personal Dafo is an essential tool to maximize your digital potential. We teach you how to use it effectively to drive your business strategy and transform digital challenges into sustainable growth opportunities. Our content focuses on delivering real value, with a captivating and easy-to-understand narrative, no matter your level of digital literacy. In addition, we always stay ahead of the curve to provide you with the best strategies to stay competitive in an ever-evolving digital environment.
Sin categoría5S Digital Methodology: Key to Optimize your Processes
Discover how the 5S digital methodology can optimize your business processes, increasing efficiency and productivity. This Japanese management approach, adapted to digital spaces, focuses on five essential principles: order, organize, shine, standardize and sustainability. Applied to different areas of your company, such as digital marketing and project management, this method can reduce errors, costs and delays. Learn how to implement the 5S digital methodology in your company and transform your digital challenges into sustainable growth opportunities.
MarketingHow to create a digital marketing strategy for SMEs?
Nowadays, digital marketing has a huge importance in any company, whether large or small. In this article we explain some digital marketing techniques for SMEs to help you reach your customers. Currently, the digital channels are perhaps the most important ones when it comes to giving visibility to SMEs. That is why it is vital to establish a digital strategy regardless of the sector you work in.
MarketingCreating User Personas: The Key to User-Centric Digital Marketing Strategies
User personas are fundamental to the strategy of any digital project. In this article, we show you how to create detailed user personas that reflect your target audience. Learn how this tool can improve the personalization, targeting and effectiveness of your marketing campaigns. Discover the secrets to better understand your users and how this translates into more successful marketing strategies.
Sin categoríaDigital Kick-off: Launching Successful Projects in the Digital Age
Discover how an effective kick-off can make a difference in your digital projects. In this article, we explore the keys to a successful digital launch, from strategic planning to execution and follow-up. Learn how to set clear objectives, engage your team and use digital tools to maximize the effectiveness of your project from the start. Ideal for project leaders and digital teams looking to optimize their start-up strategies.
Sin categoríaMastering Data: Keys to an Effective Scorecard.
Learn how to create powerful and effective dashboards with our expert guide. Discover how to visualize critical data to make informed decisions and improve business performance. This article will provide you with practical techniques and tips for designing dashboards that really drive your business success, integrating advanced analytics and intuitive approaches. Ideal for leaders and analysts looking to optimize their data management.
MarketingTargeting in Marketing: What It Is, Types and How to Apply It in Your Strategy
What is targeting in marketing? Discover the 5 main types (demographic, behavioral, psychographic, contextual, geographic), the step-by-step targeting process, B2B strategies like ABM and Intent Data, and how AI is transforming audience segmentation in 2026.
MarketingHow to Create a Digital Marketing Department
El departamento de marketing digital requiere de ciertas habilidades que muchas empresas no tienen internalizadas en sus departamentos de marketing actuales, es por ello que recurren a agencias de marketing digital. Grandes empresas ya llevan varios años internalizando y creando departamentos de transformación digital e innovación, sin embargo el panorama es distinto para pequeñas y medianas empresas.
BusinessHow much does a digital marketing campaign cost?
Today we are going to talk about a question that we are constantly asked... How much do I have to spend on a digital marketing campaign? Or... How much should I invest in paid campaigns if I have never done it before?
Sin categoríaMarketing and sales: how to create a joint strategy?
It is clear that companies whose marketing and sales departments work together are much more effective. However, to date, only around 30% of European companies have a good alignment between the two departments.
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BusinessWhat to ask when hiring a digital marketing agency
In this post you will see what we recommend to ask when hiring a digital marketing agency. It includes some of the best and worst questions our clients have asked us to understand the efficiency of our digital agency.
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