cronuts.digital blog

B2B guides & analysis · SEO, paid, growth, AI.

Editorial content audited by a senior editor. For CMOs and marketing directors of B2B companies between €500K and €100M revenue. Updated weekly.

320

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Showing category: marketing · 14 articles

Marketing · articles

Page 1 · Showing 14 of 14

Omnichannel Marketing Strategy: The Framework That Actually Connects Channels to SalesBusiness

11 min

Omnichannel Marketing Strategy: The Framework That Actually Connects Channels to Sales

The omnichannel strategy is more than a trend; it is a necessity for brands looking to deliver a cohesive and personalized customer experience. In this approach, every touch point counts. Discover how to effectively integrate online and offline channels to create a seamless customer journey and increase loyalty. Learn best practices for implementing an effective omnichannel strategy and how it can transform your customer interactions.

APAlbert Puig Navàs
Digital Branding: Building and Enhancing Your Identity in the Online AgeSin categoría

7 min

Digital Branding: Building and Enhancing Your Identity in the Online Age

In today's digital world, having a strong brand is more important than ever. This article explores how you can build and strengthen your digital brand. Discover effective strategies for defining your online identity, from creating a memorable logo to social media consistency. Learn how to emotionally connect with your audience, differentiate yourself from the competition and build an online presence that reflects your company's values and mission.

APAlbert Puig Navàs
Key Account Manager: Role, Skills and Strategies for Business SuccessBusiness

10 min

Key Account Manager: Role, Skills and Strategies for Business Success

The Key Account Manager is a crucial figure in business relationship management. This article explores the skills and strategies needed to be a successful Key Account Manager. Learn how these professionals build and maintain key relationships with key customers, contributing significantly to the growth and sustainability of the company. Discover the management, negotiation and strategic planning techniques that make a Key Account Manager a valuable asset.

APAlbert Puig Navàs
Online advertising trends 2025: AI, connected TV and new formatsMarketing

8 min

Online advertising trends 2025: AI, connected TV and new formats

If you stick with business as usual, you lose. Online advertising trends in 2025 demand real AI, programmatic in CTV, formats that sell and first-party data. Less smoke, more cash. Here is the roadmap for action today.

SLSantiago Lleras Lernoud
Forecasting: Strategies for Sustainable GrowthSin categoría

15 min

Forecasting: Strategies for Sustainable Growth

In an increasingly competitive digital marketplace, the ability to anticipate and adapt to change is crucial. Forecasting becomes an essential tool for companies looking to stay ahead of the curve and expand their presence. Using big data analytics, machine learning models and simulations, companies can predict future trends and behaviors, enabling more accurate planning and informed decision making. Discover how these advanced strategies can drive sustainable and competitive growth.

APAlbert Puig Navàs
Mastering blended marketing in the digital ageSin categoría

13 min

Mastering blended marketing in the digital age

Discover how to master blended marketing in the digital age to maximize your results. This article provides you with effective strategies to combine different forms of marketing and create a comprehensive and consistent brand experience across channels and platforms. You will learn how to diversify your channels, create relevant and engaging content, optimize your results and deliver consistent brand experiences. With these tactics, you will be able to leverage your brand and position yourself as an expert in blended marketing in this digital environment.

APAlbert Puig Navàs
Kick Off Meeting: Key to a Kick Start in your ProjectsSin categoría

12 min

Kick Off Meeting: Key to a Kick Start in your Projects

Start your digital projects off on the right foot with an effective kick-off meeting. This meeting is crucial to establish common goals, define roles and responsibilities, and align everyone involved towards success. In this article, CRONUTS.DIGITAL, experts in digital consulting, provide you with guidelines for planning and executing a successful kick-off meeting. Discover how good planning can be the key to avoiding detours and ensuring that your project achieves its goals.

APAlbert Puig Navàs
How to Maximize Security with OAuthSin categoría

12 min

How to Maximize Security with OAuth

Discover how to maximize security in your organization with OAuth.

APAlbert Puig Navàs
How to create a digital marketing strategy for SMEs?Sin categoría

6 min

How to create a digital marketing strategy for SMEs?

Nowadays, digital marketing has a huge importance in any company, whether large or small. In this article we explain some digital marketing techniques for SMEs to help you reach your customers. Currently, the digital channels are perhaps the most important ones when it comes to giving visibility to SMEs. That is why it is vital to establish a digital strategy regardless of the sector you work in.

APAlbert Puig Navàs

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Creating an Effective Advertising Spot: Secrets to Capturing and Convincing Your AudienceSin categoría

9 min

Creating an Effective Advertising Spot: Secrets to Capturing and Convincing Your Audience

Advertising spots are powerful marketing tools, capable of capturing the attention and persuading the audience. This article delves into the keys to creating impactful spots: from the choice of message to the visual and audio production. Learn how to combine creativity, strategy and technology to make your spot not only seen, but remembered and effective. Discover how to make your advertising message make an impression in a world full of stimuli.

APAlbert Puig Navàs
Targeting in Marketing: What It Is, Types and How to Apply It in Your StrategySin categoría

9 min

Targeting in Marketing: What It Is, Types and How to Apply It in Your Strategy

What is targeting in marketing? Discover the 5 main types (demographic, behavioral, psychographic, contextual, geographic), the step-by-step targeting process, B2B strategies like ABM and Intent Data, and how AI is transforming audience segmentation in 2026.

APAlbert Puig Navàs
Is digital marketing affected by artificial intelligence?Sin categoría

3 min

Is digital marketing affected by artificial intelligence?

The role of marketing in artificial intelligence   Artificial intelligence is the ability of a machine to exhibit the same capabilities as humans, such as reasoning, learning, creativity and the ability to plan. It allows technological systems to perceive their environment, relate to it, solve problems and act with a specific purpose. The machine receives […]

APAlbert Puig Navàs
The keys to implementing a good marketing strategySin categoría

8 min

The keys to implementing a good marketing strategy

Surely you know the importance of having a strategy and a business plan, but did you know that developing a marketing strategy is just as relevant and profitable? In today's post, we explain how to define your marketing strategy step by step to see your business grow.

APAlbert Puig Navàs
How to Create a Digital Marketing DepartmentSin categoría

8 min

How to Create a Digital Marketing Department

El departamento de marketing digital requiere de ciertas habilidades que muchas empresas no tienen internalizadas en sus departamentos de marketing actuales, es por ello que recurren a agencias de marketing digital. Grandes empresas ya llevan varios años internalizando y creando departamentos de transformación digital e innovación, sin embargo el panorama es distinto para pequeñas y medianas empresas.

APAlbert Puig Navàs

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