cronuts.digital blog
B2B guides & analysis · SEO, paid, growth, AI.
Editorial content audited by a senior editor. For CMOs and marketing directors of B2B companies between €500K and €100M revenue. Updated weekly.
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Marketing · articles
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BusinessOmnichannel Marketing Strategy: The Framework That Actually Connects Channels to Sales
The omnichannel strategy is more than a trend; it is a necessity for brands looking to deliver a cohesive and personalized customer experience. In this approach, every touch point counts. Discover how to effectively integrate online and offline channels to create a seamless customer journey and increase loyalty. Learn best practices for implementing an effective omnichannel strategy and how it can transform your customer interactions.
Sin categoríaDigital Branding: Building and Enhancing Your Identity in the Online Age
In today's digital world, having a strong brand is more important than ever. This article explores how you can build and strengthen your digital brand. Discover effective strategies for defining your online identity, from creating a memorable logo to social media consistency. Learn how to emotionally connect with your audience, differentiate yourself from the competition and build an online presence that reflects your company's values and mission.
BusinessKey Account Manager: Role, Skills and Strategies for Business Success
The Key Account Manager is a crucial figure in business relationship management. This article explores the skills and strategies needed to be a successful Key Account Manager. Learn how these professionals build and maintain key relationships with key customers, contributing significantly to the growth and sustainability of the company. Discover the management, negotiation and strategic planning techniques that make a Key Account Manager a valuable asset.
MarketingOnline advertising trends 2025: AI, connected TV and new formats
If you stick with business as usual, you lose. Online advertising trends in 2025 demand real AI, programmatic in CTV, formats that sell and first-party data. Less smoke, more cash. Here is the roadmap for action today.
Sin categoríaForecasting: Strategies for Sustainable Growth
In an increasingly competitive digital marketplace, the ability to anticipate and adapt to change is crucial. Forecasting becomes an essential tool for companies looking to stay ahead of the curve and expand their presence. Using big data analytics, machine learning models and simulations, companies can predict future trends and behaviors, enabling more accurate planning and informed decision making. Discover how these advanced strategies can drive sustainable and competitive growth.
Sin categoríaMastering blended marketing in the digital age
Discover how to master blended marketing in the digital age to maximize your results. This article provides you with effective strategies to combine different forms of marketing and create a comprehensive and consistent brand experience across channels and platforms. You will learn how to diversify your channels, create relevant and engaging content, optimize your results and deliver consistent brand experiences. With these tactics, you will be able to leverage your brand and position yourself as an expert in blended marketing in this digital environment.
Sin categoríaKick Off Meeting: Key to a Kick Start in your Projects
Start your digital projects off on the right foot with an effective kick-off meeting. This meeting is crucial to establish common goals, define roles and responsibilities, and align everyone involved towards success. In this article, CRONUTS.DIGITAL, experts in digital consulting, provide you with guidelines for planning and executing a successful kick-off meeting. Discover how good planning can be the key to avoiding detours and ensuring that your project achieves its goals.
Sin categoríaHow to Maximize Security with OAuth
Discover how to maximize security in your organization with OAuth.
Sin categoríaHow to create a digital marketing strategy for SMEs?
Nowadays, digital marketing has a huge importance in any company, whether large or small. In this article we explain some digital marketing techniques for SMEs to help you reach your customers. Currently, the digital channels are perhaps the most important ones when it comes to giving visibility to SMEs. That is why it is vital to establish a digital strategy regardless of the sector you work in.
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Sin categoríaCreating an Effective Advertising Spot: Secrets to Capturing and Convincing Your Audience
Advertising spots are powerful marketing tools, capable of capturing the attention and persuading the audience. This article delves into the keys to creating impactful spots: from the choice of message to the visual and audio production. Learn how to combine creativity, strategy and technology to make your spot not only seen, but remembered and effective. Discover how to make your advertising message make an impression in a world full of stimuli.
Sin categoríaTargeting in Marketing: What It Is, Types and How to Apply It in Your Strategy
What is targeting in marketing? Discover the 5 main types (demographic, behavioral, psychographic, contextual, geographic), the step-by-step targeting process, B2B strategies like ABM and Intent Data, and how AI is transforming audience segmentation in 2026.
Sin categoríaIs digital marketing affected by artificial intelligence?
The role of marketing in artificial intelligence Artificial intelligence is the ability of a machine to exhibit the same capabilities as humans, such as reasoning, learning, creativity and the ability to plan. It allows technological systems to perceive their environment, relate to it, solve problems and act with a specific purpose. The machine receives […]
Sin categoríaThe keys to implementing a good marketing strategy
Surely you know the importance of having a strategy and a business plan, but did you know that developing a marketing strategy is just as relevant and profitable? In today's post, we explain how to define your marketing strategy step by step to see your business grow.
Sin categoríaHow to Create a Digital Marketing Department
El departamento de marketing digital requiere de ciertas habilidades que muchas empresas no tienen internalizadas en sus departamentos de marketing actuales, es por ello que recurren a agencias de marketing digital. Grandes empresas ya llevan varios años internalizando y creando departamentos de transformación digital e innovación, sin embargo el panorama es distinto para pequeñas y medianas empresas.
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