Do you sell to businesses? Why you need an ecommerce consultancy specializing in B2B
Your B2B ecommerce does not fail by design, it fails because it tries to sell as if it were a consumer store. A specialized consultancy doesn't just improve…
Artículos firmados por Santiago Lleras Lernoud
5 usability tests you can do today to find out why your customers aren’t converting
Your website may have traffic, but if users don't understand what to do when they arrive, you're losing money. From CRONUTS.DIGITAL we show you five simple and effective…
10 landing page design principles that convert (with real examples)
Your landing page doesn’t convert. And every day that it doesn’t, you’re burning budget on traffic that escapes through a design that hinders more than it sells. Most…
How to make a foolproof Google Ads advertising set up
Google Ads is a powerful tool to scale your B2B business, but only if you know how to use it. It's not about generating traffic for the sake…
B2B SEO Audit Checklist: 15 critical points that are holding back your leads
A B2B SEO audit brings order where your website and pipeline are disconnected. It detects technical bottlenecks, sharpens content for decision makers and aligns authority with the pages…
Performance Marketing for beginners: the guide to stop spending and start investing
A straightforward review of how B2B performance marketing works: a system that aligns message, offer and landing to convert intent into real opportunities. We measure what impacts the…
The secrets of the most successful YouTube advertisements
Successful YouTube ads are no accident. They are the result of a system that converts attention into action. If your brand is just "there," you're losing. Here's how…
Online advertising trends 2025: AI, connected TV and new formats
If you stick with business as usual, you lose. Online advertising trends in 2025 demand real AI, programmatic in CTV, formats that sell and first-party data. Less smoke,…
How to measure the ROI of your digital marketing campaigns (and improve it)
Forget clicks: the only thing that matters is whether your investment is generating cash. In this guide we show you why ROI is the KPI that separates companies…
Conversion rate optimization (CRO): best practices for 2025
Brutally honest guide to CRO 2025 best practices: chatbots that sell, real-time personalization, LLM seeding, mobile design that converts and analytics with teeth. No more empty traffic: turn…
Co-citations: how to build IA authority without backlinks (only mentions)
Is your SEO strategy still obsessed with backlinks? You're losing real authority. Co-citations put you where Google is already looking: next to leaders. Here we explain how they…
How to create a digital growth plan that generates results
A digital growth plan is not optional if you want to scale. Without data, automation and a system connected to real results, every click is a lost opportunity.…