Artículos firmados por Santiago Lleras Lernoud
BusinessDo you sell to businesses? Why you need an ecommerce consultancy specializing in B2B
Your B2B ecommerce does not fail by design, it fails because it tries to sell as if it were a consumer store. A specialized consultancy doesn't just improve the look and feel: it analyzes your processes, identifies bottlenecks and builds a digital system that responds to how businesses really buy. If your customers prefer to call rather than buy online, you don't need more traffic: you need a B2B strategy that converts.
Web5 usability tests you can do today to find out why your customers aren’t converting
Your website may have traffic, but if users don't understand what to do when they arrive, you're losing money. From CRONUTS.DIGITAL we show you five simple and effective usability tests to discover what's stopping your conversions and how to optimize your website with decisions based on real data. Stop guessing and start measuring: every click counts, and every improvement can multiply your results.
Growth10 landing page design principles that convert (with real examples)
Your landing page doesn’t convert. And every day that it doesn’t, you’re burning budget on traffic that escapes through a design that hinders more than it sells. Most visitors come to your page with no intention of buying. But that’s everyone’s reality. The difference is in who knows how to convert that cold traffic into […]
Paid MediaHow to make a foolproof Google Ads advertising set up
Google Ads is a powerful tool to scale your B2B business, but only if you know how to use it. It's not about generating traffic for the sake of generating traffic, but about attracting relevant traffic that converts. From CRONUTS.DIGITAL we tell you how to create a proper campaign structure, accurate segmentation, and how to choose the right keywords to optimize your investment and get real results.
SEOB2B SEO Audit Checklist: 15 critical points that are holding back your leads
A B2B SEO audit brings order where your website and pipeline are disconnected. It detects technical bottlenecks, sharpens content for decision makers and aligns authority with the pages that need to sell. The result is an actionable sprint plan that ties SERP, web and CRM together to generate real leads and shorten the sales cycle. If the traffic exists but doesn't translate into business, here's how to fix the system.
GrowthPerformance Marketing for beginners: the guide to stop spending and start investing
A straightforward review of how B2B performance marketing works: a system that aligns message, offer and landing to convert intent into real opportunities. We measure what impacts the bottom line -CPL, MQL→SQL, CAC and pipeline-, cut what doesn't drive results and scale what does. Clear diagnostics, purposeful testing and data-driven decisions to move from beautiful clicks to sustained growth.
Paid MediaThe secrets of the most successful YouTube advertisements
Successful YouTube ads are no accident. They are the result of a system that converts attention into action. If your brand is just "there," you're losing. Here's how to create campaigns that not only get seen, but also make money.
MarketingOnline advertising trends 2025: AI, connected TV and new formats
If you stick with business as usual, you lose. Online advertising trends in 2025 demand real AI, programmatic in CTV, formats that sell and first-party data. Less smoke, more cash. Here is the roadmap for action today.
GrowthHow to measure the ROI of your digital marketing campaigns (and improve it)
Forget clicks: the only thing that matters is whether your investment is generating cash. In this guide we show you why ROI is the KPI that separates companies that scale from those that just spend. Learn how to measure it, interpret it and use it to make decisions that really move your business.
GrowthConversion rate optimization (CRO): best practices for 2025
Brutally honest guide to CRO 2025 best practices: chatbots that sell, real-time personalization, LLM seeding, mobile design that converts and analytics with teeth. No more empty traffic: turn every visit into business. Ready to scale?
IACo-citations: how to build IA authority without backlinks (only mentions)
Is your SEO strategy still obsessed with backlinks? You're losing real authority. Co-citations put you where Google is already looking: next to leaders. Here we explain how they work, how to activate them and why they are the lever your business needs to scale without shortcuts.
GrowthHow to create a digital growth plan that generates results
A digital growth plan is not optional if you want to scale. Without data, automation and a system connected to real results, every click is a lost opportunity. Leave loose tactics behind and activate a strategy that turns visits into customers and effort into profitability.