What is B2C commerce?

Traditionally, this could refer to people buying clothes for themselves at the mall, eating at a restaurant, or subscribers choosing to receive pay-TV at home. More recently, however, the term B2C refers to the online sale of products, in which manufacturers or retailers sell their products directly to consumers via the Internet. B2C is one of the four categories of e-commerce, along with B2B (business to business), C2B (customer to business), and C2C (customer to customer).

Examples of B2C companies

Any supermarket, clothing store, appliance store or car brand … In other words, any company or brand that you go to buy their products or services directly from.

Evolucion of B2C

As the Internet grew in the 1990s, hundreds of thousands of domain names were registered. Since then, the entry barrier for smaller companies was greatly reduced when it came to reaching their target market. Within the digital ecosystem, the number of companies that sold directly to their customer has multiplied, making it easier than ever to get their products in front of the right audience. Before, it was necessary to rent a physical location, buy up inventory to fill it with products, alongside the warehouse, since logistics were not yet fully developed. Now, however, with a simple website and a few quantities of each of the products you offer, you can now reach the end customer with minimal effort.

B2C challenges

However, there are many challenges for B2C companies. It is up to the company to maintain an intuitive and easy-to-navigate webpage. The website must also be optimized to attract consumer traffic; Search engine optimization (SEO) is a must for companies to be competitive and appear at the top of the search engines. Many consumers use search engines like Google, Bing, and Yahoo to find the products they intend to buy. Clients generally choose websites on the first few pages of results after searching for a specific keyword or phrase. Any business that does not have a site optimized for those rankings will be buried in the crowd and will not stand out.