Curator

Example

Let’s say there is an article that we found very interesting. This article explains very well the sector we are dedicated to. In this case, the curator tries to obtain (locate) relevant content, in our case, the article we have mentioned. They then try to find what is most relevant to this content (filter). They then adapt it, with their own words and advice (modify and add more value). Finally, they distribute the content in such a way as to maximize the opening or reach results (distribution in a segmented way). As you already know with the internet, the large amount of content that exists is immense, and therefore the ability to curate content is important. We find this text: “25% of people who buy printers from official brands, usually buy cartridges after one month from the official brand they have bought. Of course, this is true as long as there is a good loyalty and cross-selling strategy“. The curator of a marketing company then does the following: Today we are going to explain marketing automation and how to apply techniques that promote loyalty and encourage repetition. or cross-selling. We know from several studies that through a good loyalty plan, we can carry out cross-selling strategies. In fact, a very practical example is in the sale of printers. They know that if you buy your printer, most likely after a month, you will run out of ink. What would they be doing? They then send you a scheduled email after.