Back to Digital Glossary

Information Architecture

arquitectura información
To refresh your memory - or introduce the concept - I will explain what Information Architecture consists of. Then, we will look at an example so that you can better understand how you could apply it in your company.

Description:

Information Architecture is the discipline of studying, analyzing, organizing, arranging and structuring the elements that make up a website or app. The main objective of Information Architecture is to create a good user experience as well as organize all content in a way that also makes it more visible to search engines.

Example:

A company started a website with a lot of content and has received complaints from its customers that it was difficult for them to find specific content based on the information provided.  We carried out an analysis of the business model and the needs of its customers and saw that there was a lot of content that was not relevant to the user but was relevant to Google. Through the free tool whimsical.com we proposed a web Information Architecture as a “Flowchart” where the content was organized as follows: Products, Conversion Pages and Blog.     By doing this, we managed to transfer all the content focused on positioning and discovery within the Blog if the user experience was affected. This generated a 30% increase in conversions as well as an improvement in positioning within the SERP.  

Stay up to date with digital vocabulary

Subscribe and receive a diferent digital concept in your inbox

Share this digital term

SOLUTIONS.
DIGITAL

Need a digital consultant?

Transform your digital presence with our digital services! Forget about lack of visibility, increasing competition or ineffective strategies.

¿Iniciando tu transformación digital?

Nuestro plan Starter está diseñado para guiarte en los primeros pasos de tu transformación digital.

Kit STARTER

1.300€ mensuales / 25 horas

¿Estás listo para crecer en el ecosistema digital pero encuentras obstáculos?

Con el plan Growth, superamos juntos esos desafíos. Impulsa tu negocio al siguiente nivel.

Kit GROWTH

2.000€ mensuales / 40 horas

¿Buscas acelerar tu éxito digital?

Con el plan Rocket, superamos incluso los desafíos más complejos. Llevemos juntos tu negocio a la cima.

Kit ROCKET

2.900€ mensuales / 60 horas

¿Quieres una solución a medida que se ajuste a tu negocio?

Crea una estrategia de marketing digital que se ajuste a las necesidades únicas de tu empresa. Te ayudamos a diseñar un plan eficaz para alcanzar tus objetivos.

Desarrolla tus habilidades digitales

Mejora las competencias digitales de tu equipo con nuestras formaciones a medida. Descubre cómo la formación adecuada puede impulsar tu negocio.

Starting your digital transformation?

Our Starter plan is designed to guide you through the first steps of your digital transformation.

STARTER Plan

35 hours / €1,500 per month

Are you ready to grow in the digital ecosystem but encounter obstacles?

With the Growth plan, we overcame these challenges together. Take your business to the next level.

GROWTH Plan

50 hours / €2,000 per month

Looking to accelerate your digital success?

With the Rocket plan, we overcome even the most complex challenges. Let's take your business to the top together.

ROCKET Plan

65 hours / €2,500 per month

Do you want a tailor-made solution that fits your business?

Create a digital marketing strategy that fits your company's unique needs. We help you design an effective plan to achieve your goals.

Develop your digital skills

Improve your team's digital skills with our customized training courses. Discover how the right training can boost your business.