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What is CRM or Customer Relationship Management?

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In today's increasingly competitive world, it is essential for any company to maintain strong and lasting relationships with its customers. To achieve this, it is necessary to have good information management and effective communication with them. This is precisely what CRM or Customer Relationship Management does, a system that allows companies to get to know their customers better and improve their relationships with them.

Description:

CRM or Customer Relationship Management is an application that allows all interactions between a company and its customers to be centralized in a single Database. The goal is to improve service relationships, build loyalty and drive sales.

Example:

A complete CRM allows us to make use of the following tools and actions:
    • Marketing automation: sending promotional material based on specific actions or events
    • Automation of the SalesForce: through follow-up processes in which customers may be interested in products and can be contacted later
    • Automation of the contact center: by implementing a chatbot with the ability to process certain basic functions.
    • Analysis: Analyzing data and creating effective marketing campaigns help raise customer satisfaction rates
    • etc…
   

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