cronuts.digital blog
B2B guides & analysis · SEO, paid, growth, AI.
Editorial content audited by a senior editor. For CMOs and marketing directors of B2B companies between €500K and €100M revenue. Updated weekly.
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Sin categoríaWeb maintenance: key to digital success
Discover how web maintenance is critical to ensuring the optimal performance of your site. Through regular updates, enhanced security and constant optimization, we ensure the relevance and effectiveness of your digital presence. This proactive approach not only improves the user experience, but also strengthens your search engine rankings, driving sustainable growth for your business in the competitive digital marketplace.
Sin categoríaBDR: driving your company’s growth
Discover why a BDR (Business Development Representative) is an indispensable piece in the growth of your organization. Here we go!
Sin categoríaWhat is SEO: key to the digital success of your business
Explore the universe of SEO and how it can be the catalyst that takes your business to the next level in the digital environment. With proven strategies and innovative approaches, we unlock the secrets to improving your online visibility, engaging your target audience and converting clicks into loyal customers. Dive into this essential guide to master SEO and transform digital challenges into sustainable growth opportunities.
Sin categoríaHow to create a digital marketing strategy for SMEs?
Nowadays, digital marketing has a huge importance in any company, whether large or small. In this article we explain some digital marketing techniques for SMEs to help you reach your customers. Currently, the digital channels are perhaps the most important ones when it comes to giving visibility to SMEs. That is why it is vital to establish a digital strategy regardless of the sector you work in.
Sin categoríaDiscover the Services of a Growth Hacker
Explore how growth hacker services can revolutionize your business strategy. With a focus on innovative tactics and data analysis, we show you how to accelerate your growth, increase your reach and improve your results. Dive into the world of growth hacking and take your business to the next level.
Sin categoríaMaximizing Conversion Ratio: Effective Strategies to Boost Your Bottom Line
Discover how to optimize your conversion rate and transform visits into concrete results. In this article, we will guide you through proven tactics and expert advice. Learn how to analyze your audience, adjust your marketing approach and use digital tools to significantly increase your conversions.
Sin categoríaWhatsApp marketing: revolutionize your communication strategy
Discover the power of WhatsApp Marketing to transform your communication strategy and get closer to your customers than ever before. In this article, we explore how to use WhatsApp effectively for marketing, from personalized campaigns to customer care. You will learn innovative techniques to engage your audience and strengthen brand loyalty through this platform. Join us to unlock the full potential of WhatsApp in your digital marketing strategy.
Sin categoríaCreating an Effective Advertising Spot: Secrets to Capturing and Convincing Your Audience
Advertising spots are powerful marketing tools, capable of capturing the attention and persuading the audience. This article delves into the keys to creating impactful spots: from the choice of message to the visual and audio production. Learn how to combine creativity, strategy and technology to make your spot not only seen, but remembered and effective. Discover how to make your advertising message make an impression in a world full of stimuli.
Sin categoríaThe art of creating an impactful tagline
A memorable tagline can be the key to your brand's success. In this article, we explore how to create short but powerful sentences that capture the essence of your company. Learn how to combine creativity, clarity and emotional connection to develop a tagline that resonates with your audience and reinforces your brand identity. Discover inspiring strategies and examples that will help you stand out in a competitive market.
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Sin categoríaCreating User Personas: The Key to User-Centric Digital Marketing Strategies
User personas are fundamental to the strategy of any digital project. In this article, we show you how to create detailed user personas that reflect your target audience. Learn how this tool can improve the personalization, targeting and effectiveness of your marketing campaigns. Discover the secrets to better understand your users and how this translates into more successful marketing strategies.
Sin categoríaRoad Mapping for Success: How to Strategically Plan Your Digital Project
In the digital era, road mapping is key to the success of any project. Discover how to create effective roadmaps that guide your projects from conception to execution. Learn to identify key milestones, allocate resources and adapt to dynamic market changes. This article provides you with the tools you need to navigate the complex world of digital project development.
Sin categoríaDigital Kick-off: Launching Successful Projects in the Digital Age
Discover how an effective kick-off can make a difference in your digital projects. In this article, we explore the keys to a successful digital launch, from strategic planning to execution and follow-up. Learn how to set clear objectives, engage your team and use digital tools to maximize the effectiveness of your project from the start. Ideal for project leaders and digital teams looking to optimize their start-up strategies.
Sin categoríaMastering Data: Keys to an Effective Scorecard.
Learn how to create powerful and effective dashboards with our expert guide. Discover how to visualize critical data to make informed decisions and improve business performance. This article will provide you with practical techniques and tips for designing dashboards that really drive your business success, integrating advanced analytics and intuitive approaches. Ideal for leaders and analysts looking to optimize their data management.
Sin categoríaMaximizing Conversion: Advanced Lead Scoring Strategies
Discover how lead scoring transforms your digital marketing. Learn how to qualify leads effectively, increasing conversions and optimizing ROI. This article will guide you through advanced techniques and practical examples to apply lead scoring effectively in your business, allowing you to prioritize qualified leads and improve the efficiency of your marketing efforts. Don't miss these key strategies for smarter marketing.
Sin categoríaOutbound Marketing: Effective Strategies to Improve Your Reach
Outbound marketing remains a powerful tool in the digital age. Learn how to improve your reach with proven strategies that capture the attention of your audience. From direct mail to personalized email marketing campaigns, discover how to maximize your brand's visibility and effectively connect with potential customers. This article offers techniques and tips to transform your outbound marketing efforts into tangible results.
Sin categoríaTargeting in Marketing: What It Is, Types and How to Apply It in Your Strategy
What is targeting in marketing? Discover the 5 main types (demographic, behavioral, psychographic, contextual, geographic), the step-by-step targeting process, B2B strategies like ABM and Intent Data, and how AI is transforming audience segmentation in 2026.
Sin categoríaRich Snippets: How to Use Them to Boost Your SEO
This article delves into the world of rich snippets, key elements to improve SEO and search engine visibility. Rich snippets are snippets of enhanced information that appear in search results, providing a more detailed summary of a web page's content. You will learn exactly what they are, how they can benefit your website and the different ways you can implement them. From star ratings to product pricing to event schedules, we cover a variety of rich snippet types and how each can enhance the user experience and increase click-through rates. In addition, we offer practical tips and guidelines on how to structure your website data to be eligible for rich snippets, thus improving the visibility and effectiveness of your online presence.
Sin categoríaIs digital marketing affected by artificial intelligence?
The role of marketing in artificial intelligence Artificial intelligence is the ability of a machine to exhibit the same capabilities as humans, such as reasoning, learning, creativity and the ability to plan. It allows technological systems to perceive their environment, relate to it, solve problems and act with a specific purpose. The machine receives […]
Sin categoríaHow a growth agency can boost your business
In times when positioning marketing is no longer a novelty but a necessary tool to gain a foothold in increasingly saturated markets, a growth agency is emerging as the solution to outline and succeed in outlining strategies and succeed. If you’re interested in learning more about this topic, read on. In this article we will […]
Sin categoríaGrowth Marketing: what is it and what are its benefits?
In today's saturated environment, it can be difficult for any company to stand out on the Internet. To break through the noise, it is increasingly important to have a marketing strategy that is creative, iterative and compelling. A strategy that not only helps with customer acquisition, but also automates lead flow, word of mouth and organic growth. This way of building a loyal customer base has a name: Growth Marketing. In this article we explain some of the most important aspects of what Growth Marketing involves.
UXHow to do a web usability audit?
A user experience web audit (UX Audit) is a way to identify problem areas in a digital product, revealing which parts of a website or application are causing headaches for users and hindering conversions.
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Sin categoríaDigital marketing for hotels: everything you need to know
Digitalisation has changed the way we travel. Travellers have moved online to search, compare and book accommodation at a competitive price. This has led companies such as Booking, Expedia or Airbnb, the so-called OTAs (Online Travel Agencies) to benefit from their increased digital presence to distribute the places that hotels market. It is worth noting […]
Sin categoríaAutomating messages on LinkedIn – Pros and Cons
LinkedIn is a social network with a huge potential to connect with your potential customers. In this article we explain what types of automated messages we can automate and how to do it. Nowadays there are two ways to automate messages on LinkedIn: Payment methods Within paid media, there are 2 types of ad formats […]
Sin categoríaIncentive programme for employees to participate in the digital marketing of your business
In today’s digital-first world, leveraging the power of your employees as brand ambassadors can be a game-changer for your business. Yet, many companies face a recurring challenge: aligning departments and motivating employees to actively contribute to digital marketing efforts. The solution? An Incentive Programme for employees to participate in the digital marketing of your business. […]
Sin categoríaHow to sell professional services online
There are many ways to sell professional services. Word of mouth, discovery through search engines, proximity, are some of the many means. With digitalisation, selling professional services online is now possible, and the digital channel is an increasingly important sales channel for all types of companies, offices, law firms and consultancy firms. That said, many […]
Sin categoríaStart segmenting your customers with this free template
Simple words for a complex subject. Everyone takes it for granted that we segment our customers and that thanks to this we obtain additional benefits, but we know that day-to-day life is complicated and overwhelming. In this article we would like to explain the basics of customer segmentation and, above all, its main applications.
Sin categoríaThe keys to implementing a good marketing strategy
Surely you know the importance of having a strategy and a business plan, but did you know that developing a marketing strategy is just as relevant and profitable? In today's post, we explain how to define your marketing strategy step by step to see your business grow.
Sin categoríaHow to Create a Digital Marketing Department
El departamento de marketing digital requiere de ciertas habilidades que muchas empresas no tienen internalizadas en sus departamentos de marketing actuales, es por ello que recurren a agencias de marketing digital. Grandes empresas ya llevan varios años internalizando y creando departamentos de transformación digital e innovación, sin embargo el panorama es distinto para pequeñas y medianas empresas.
AnalíticaHow to install Google Tag Manager on WordPress
In this post I will explain how to install Google Tag Manager in WordPress and I will show you the best options to do it in a simple way and without knowing anything about code. If you already know a bit about the topic I recommend you to look for our favourite option because in less than 10 minutes you can have Google Tag Manager working in your WordPress.
Sin categoríaHow to change the domain name of a website correctly
In this article, we're going to talk about some of the reasons why you might need to change your domain name. Below, I'll walk you through the process in five easy steps. Let's get to it!
BusinessHow much does a digital marketing campaign cost?
Today we are going to talk about a question that we are constantly asked... How much do I have to spend on a digital marketing campaign? Or... How much should I invest in paid campaigns if I have never done it before?
Sin categoríaMarketing and sales: how to create a joint strategy?
It is clear that companies whose marketing and sales departments work together are much more effective. However, to date, only around 30% of European companies have a good alignment between the two departments.
Sin categoríaWhat to ask when hiring a digital marketing agency
In this post you will see what we recommend to ask when hiring a digital marketing agency. It includes some of the best and worst questions our clients have asked us to understand the efficiency of our digital agency.
Sin categoría13 eCommerce design mistakes that are hurting your business
In this post, we will present over 13 common eCommerce web design mistakes, along with some tips on what to do to correct them when necessary.
Sin categoría5 advice on promoting growth on digital channels within your organisation
Getting into a state of sustained growth is not easy; if it were, every company would do it. To succeed, you will have to break many of the rules you have been taught in business school that are designed to minimise risk. In fact, to achieve your growth objectives in the face of uncertainty and change, you must follow a new set of rules. This is why adopting growth-friendly strategies and practices is much easier in early-stage startups than in large or medium-sized companies that are well established in their sectors.
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