Glossary of Crypto Boot Camp terms
With A
Address
Airdrop
Altcoin
Asset-backed tokens
Asset Tokens
ASIC
Atomic Swap
With B
Bag
Bitcoin (BTC)
Bits
BIP
Bitcoin maximalist
Block
Blockspace
Block explorer
Blog height
Blog reward
Blockchain
Burn
With C
Chain tip
Chameleon hash (also referred to as “trapdoor hash functions”)
Cold storage
Consensus
Corda
Cryptoasset
Cryptocurrency
Crypto trading bots
Con la D
dApp
DAO
Decentralized exchange
Decentralized finance (DeFi)
Difficulty
Digital signature
Distributed ledger technology (DLT)
Double-spending problem
With E
EIP
ERC
ERC-20
ERC-721
ERC-1155
Ether (ETH)
Ethereum
With F
Fiat currency
Fork
FUD
With G
Gas
Gas limit
Gas price
Genesis block
GWei
With H
Hard fork
Hash
Con la I
Initial coin offering (ICO)
With J
Just
With K
Keys
With L
Layer 1 blockchain
Ledger
Legal smart contract
With M
Metaverse
Mining
Minting
With N
NFT
Nick Szabo
Node
Nonce
With O
Off-chain
Oracle
Con la P
Payment tokens
Permissioned
Permissionless
Phygital
POAP
Pre-sale
Private blockchain/DLT
Private key
Public blockchain/DLT
Proof-of-stake
Proof-of-work
Public key
With Q
Quantum computing
With R
Regulatory sandbox
With S
Satoshi Nakamoto
SHA-256 hash
Side chain
Smart contract
Soft fork
Stablecoin
With T
Timestamp
Token
With U
Utility tokens
With V
Verification
With W
Wallet
Web3
Whitepaper
With X
XRP
With Y
Yikes
With Z
Zero knowledge proof
If you want a more detailed definition of the terms, keep reading the Crypto Boot Camp vocabulary!
vocabulary Crypto Boot Camp
A/B Testing
To refresh your memory – or introduce the concept – I will explain what the A / B tests consist of, as well as their importance. We will then take a look at an A/B test in action that will inspire you to start testing your own website and marketing initiatives.
Affiliate Marketing
If you are looking to earn passive income by creating content on the internet and sending traffic to certain websites, affiliate marketing is what you need.
Anchor Text
To refresh your memory – or introduce the concept – I am going to explain what Anchor Text is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better
API
We could qualify the API concept as the “behind the scenes” of everything that happens on the Internet. It is the system that allows all the actions we perform online to be connected.
ASO (App Store Optimization)
We spend an average of 2.8 hours a day using a mobile device, and 90% of that time is spent on apps. So you have to start strang when launching an App and get your ASO strategy up and running from the beginning. Let’s dive deeper into the subject.
Banner
Are you hesitating to introduce banner advertising in your marketing strategy? Not sure how it works? We explain everything you need to know about banners.
Business Angel
Do you have a great business idea but lack the financial resources to carry it out? Then you will be able to count on the figure of the business angel.
Business Model Canvas
This anglicism, also known as business model, is a tool used to represent in a simplified way the whole operation of a company on a single sheet of paper. We will tell you in detail exactly what it consists of.
Business plan
To refresh your memory – or introduce the concept – I am going to explain what a Business Plan or negotiation plan is and its importance. Then we will take a look at a simple example that will help you better understand the concept
Buyer Persona
To refresh your memory – or introduce the concept – I will explain the buyer persona and its importance. Then, we will take a look at an example of a simple buyer persona that will help you understand the concept better.
CAC or Customer Acquisition Cost
To refresh your memory – or introduce the concept – I am going to explain what a CAC or Customer Acquisition Cost is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better
Call to action
To refresh your memory – or introduce the concept – I will explain the call to action. Then, let’s look at a simple example that will help you understand it better.
Chatbots
To refresh your memory – or introduce the concept – I am going to explain what ChatBots are and their importance. Then, we will take a look at a simple example that will help you understand the concept better
Content Curation
Content curation is a marketing technique used to identify content from various sources, filter it, and adapt it for distribution.
Control panel or dashboard
To refresh your memory – or introduce the concept – I will explain what a Dashboard is and its importance. Then, let’s look at a simple example that will help you understand it better.
Conversion
In the digital environment the concept of conversion is used very often and sometimes there can be confusion. Today I am going to explain what the conversion consists of and we are also going to see some examples so that you can understand it better.
Cookies
No, we don’t mean the cookies you eat for breakfast. Surely you have heard of them, but do you really know what Internet Cookies are? We explain it in this post so you won’t be caught off guard the next time you are asked.
CPA Cost Per Acquisition
The acronym CPA, which stands for “Cost per Acquisition”, is the name given to the metric of payment per customer acquired. We explain it better below.
CPC
Also called PPC (Pay per Click), CPC (Cost per Click) is an online advertising buying model, where you do not pay per audience (CPM), but per click. We will tell you more about CPC.
CRO
To refresh your memory – or introduce the concept – I am going to explain what CRO or Conversion Rate Optimization is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better
Crossselling or cross-selling
To refresh your memory – or introduce the concept – I will explain cross selling and its importance. Then, let’s look at a simple example that will help you understand it better.
CSS: Learn how to create attractive designs
If you like the world of web design or are curious about getting started in this field, you’ve probably already heard the term CSS. It is a technology used to give visual and aesthetic qualities to a web page.
CTR Click Through Rate: What is it and how to increase it to improve your digital marketing strategy?
CTR, or click-through rate, is a key indicator in the world of digital marketing. Refers to the ratio between the number of clicks on an ad or link and the number of impressions of that same ad or link. For example, if an ad has 100 impressions and 10 clicks, its CTR would be 10%.
Curator
What is a curator? A concept that can sound very strange and create confusion. In a few words, we will explain the concept to you and provide you with an example
Customer centric
The main objective of the Customer-Centric strategy is to put the customer at the center. Far removed from practices where the client was thought to adapt to the product.
Darknet (dark network)
Dark network or Darknet. If we read that, most of us immediately think of illegal dealings and hackers, but what is the Darknet? This association stems from the frequent portrayal of the Darknet in media as a haven for illicit dealings and criminal operations. However, the reality of the Darknet is more nuanced and complex.
Data Base
To refresh your memory – or introduce the concept – I am going to explain Databases and their importance. Then we will take a look at a simple example that will help you better understand the concept
Digital Strategy
To refresh your memory – or introduce the concept – I will explain digital strategy and its importance. Next, let’s look at a simple example that will help you understand it better.
EdgeRank
As Facebook users, every day we see hundreds of thousands of posts in our feed. But how does Facebook determine what we see and what we don’t? This is where the Edgerank comes into play.
Engagement
To refresh your memory – or introduce the concept – I am going to explain what engagement is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better
Evergreen Content
In this article, we explain what evergreen content is, why it’s important, and how to use it in your content marketing strategy.
Favicon
Look at the image that appears in the browser tab next to the page title. That little image is called a Favicon. In this article, we are going to explain what they are and how they function on the web.
Freemium
To refresh your memory – or introduce the concept – I am going to explain what Freemium is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better.
Funnel or conversion funnel
The funnel or conversion funnel is a way to illustrate all the stages that a consumer of a product or service goes through from the moment he/she does not know the brand until he/she makes the purchase and becomes loyal to the brand as a recurring customer.
Gamification
In this post we explain gamification, a marketing technique that introduces the dynamics of games and contests as part of the promotion.
Geo-targeting
If you are a local or national business and want to reach potential customers in your area, geo-targeting allows you to communicate effectively with your potential consumers, offering them content of interest and, above all, within their reach.
Geo-targeting
If you are a local or national business and you want to reach potential customers in your area, Geo-targeting allows you to communicate effectively with your potential customers, offering them content of their interest, and above all within their reach.
Heatmap
We are going to explain what heat maps are and what they are for. We are also going to see some examples so that you can understand the concept better.
HTTP and HTTPS
HTTP and HTTPS are the prefixes that appear before the URL of any web page. But why do we sometimes find the s and sometimes not? There is an explanation for this, read on.
Inbound marketing
Inbound marketing is a technique that aims to provide value to the potential customer usually through content, in order to publicize a brand, product or service.
Influencer
Surely you’ve heard a thousand times about influencers on social networks, and it is even very likely that you follow one, but what exactly is the role played by this figure? We tell you about it.
Information Architecture
To refresh your memory – or introduce the concept – I will explain what Information Architecture consists of. Then, we will look at an example so that you can better understand how you could apply it in your company.
Insight: discover the origin and importance of this key concept
Perhaps you have ever wondered what your consumers’ motivations are at the moment of purchase or how you could connect on a deeper, more emotional level to build loyalty. If you discover the insights of your target audience, you will be able to understand your consumers’ motivations and desires effectively.
Internet of Things (IOT)
Can you imagine waking up and your coffee maker already starting to make coffee? Or that you run out of a food product and can buy it at the push of a button on the refrigerator? Well, this can become a reality thanks to the Internet of Things.
KPI
In this post we explain what KPIs are in terms of Digital Marketing and how we should define these indicators within our company’s dashboard in order to monitor the effectiveness of our actions.
Landing page
The landing page is an English concept also known as “landing page”. But what sets this site apart from the others? We tell you about it.
Lead
We are going to introduce you to the concept of leads and what they are used for, and we are also going to see some examples so that you can better understand them.
Lead Nurturing
We are going to introduce the concept of lead nurturing and what it is used for, we will also see some examples so that you can understand it better.
Lead Scoring
Today we are going to explain the lead scoring technique and its importance. We will also give you an example so that you can assimilate the concept better.
LTV or Lifetime Value of your Clients
To refresh your memory – or introduce the concept – I am going to explain what LTV or Lifetime Value is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better
Marketing automation
To refresh your memory – or introduce the concept – I am going to explain what Marketing Automation is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better
Marketing Mix
The Marketing Mix is part of the internal strategy of every business and encompasses the keys to making it prosper. Find out what it is and if you were already giving it the necessary importance in your brand’s marketing strategy.
Marketplace
Would you like to distribute your products massively in a much larger market than the one you currently operate in? Then you should enter the world of the marketplace.
Micromoments
Micro-moments are one of the main trends in marketing today. If you don’t know their meaning and importance, in this post we explain how your brand can take advantage of them to prosper.
Mobile First
Mobile First’s approach is exactly what it sounds like: designing for mobile screens and then focusing on the desktop version. It is one of the best strategies to create a responsive or adaptive design.
Mockup
To refresh your memory – or introduce the concept – I am going to explain what a Mockup is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better
Navbar
A well-designed Navbar is vital for delivering a smooth and intuitive user experience on your website. This essential navigation component not only guides users to key sections but also enhances usability, reinforces brand identity, and supports mobile and accessible design. At Cronuts Digital, we explore the importance of a thoughtfully crafted Navbar, best practices for design, and the latest trends shaping modern navigation. Learn how to optimize your Navbar to improve user engagement and drive conversions while staying ahead of evolving design trends.
Plugin
In this post we explain what a plugin is. This famous concept that is repeated both when we are working with any CMS and within WordPress.
Podcast
Nowadays, the possibilities of consuming streaming content from any device are limitless. We consume content in all formats, including entertainment in audio format: the Podcast.
Remarketing
To refresh your memory – or introduce the concept – I am going to explain what remarketing is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better
ROI
To refresh your memory – or introduce the concept – I am going to explain what ROI or Return on Investment is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better
Search Engine Optimization
Today, consumers search the Internet before paying for a product or service. They get information, look at the different offers, get ideas, etc. But with the amount of supply out there, it’s hard to be found. Therefore, you must optimize your SEO to reach the top positions.
Storytelling
In today’s saturated and highly competitive market, it is important for brands to connect with their audience on an emotional level to build a lasting relationship over time. In today’s post, we explain the key to achieve this connection: storytelling.
Transmedia
A few years ago we could tell a story with a beginning and an end and that was the end of it. Now, with the emergence of multiple platforms and different options at our disposal, (with the evolution of the internet and the development of technology) we have gone further when it comes to storytelling, extending the narratives with the Transmedia method.
Upselling
To refresh your memory – or introduce the concept – I am going to explain what upselling is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better
User Generated Content (UGC)
User Generated Content should be an important complement and support to your content strategies. If you have not yet begun to give it the importance it deserves, in this post we tell you how you can start applying it in your business.
Venture Capital
Have you ever wondered where startups get the seed money to get up and running? The answer lies in Venture Capital.
Video Marketing
To refresh your memory – or introduce the concept – I am going to explain what Video Marketing is and it’s importance. Then, we will take a look at a simple example that will help you understand the concept better
Webinar
Have you ever been to a conference? Have you had to travel far to attend a seminar? The person who created the Webinar most likely found himself in this situation as well. We tell you how he solved it.
What is a prosumer?
The prosumer concept has been used in the advertising and marketing world for years, but its popularity has grown along with the various social platforms. In this post, we explain what they are and why you should give them a lot of importance in your business.
What is B2B marketing?
What exactly is B2B? It is simply an abbreviation that stands for Business to Business or business to business.
What is B2C commerce?
B2C, or Business to Consumer, is the type of business transaction in which companies sell products or services directly to consumers.
What is churn rate and how does it affect your business?
What percentage of customers stop buying from me over the course of a year? This ratio is called Churn Rate. Here we explain it to you.
What is CRM or Customer Relationship Management?
In today’s increasingly competitive world, it is essential for any company to maintain strong and lasting relationships with its customers. To achieve this, it is necessary to have good information management and effective communication with them. This is precisely what CRM or Customer Relationship Management does, a system that allows companies to get to know their customers better and improve their relationships with them.
What is Google Tag Manager
Google Tag Manager is a Google tool that allows you to implement tags on a web page without the need for programming knowledge.
Wireframe
Imagine that you put a lot of time and effort into the design of a client’s website, and when you present the final version, they are not convinced and ask for countless changes, so you are forced to rebuild the entire website. So that this does not happen and web designers can optimize their time to the maximum, there are wireframes.
WooCommerce
Do you want to start selling products or services online? Adding WooCommerce to WordPress will be your best option. n this post we will answer the question “what is WooCommerce”, and show you everything you need to know about how to start selling online with WooCommerce and WordPress in no time.